One of the most rewarding brand activations in the experiential and event marketing industry is sponsorships. These activations generally center around a specific meeting of like-minded individuals who share a common interest or objective. Brands invest a lot of time and resources into sponsorship activations and they tend to benefit both the communities they target as well as increase the awareness and marketing objectives of their corporate sponsors.
This eBook gathers insights from third-party sources such as HBR, the Association of National Advertisers and research firm IEG to illustrate best practices when it comes to executing sponsorships in the digital age.
In this eBook we'll cover:
- 7 steps to help improve attendance, increase engagement, and enhance brand appeal.
- The KPIs your C-level executives look for to reflect successful campaigns.
- Best practices for executing and optimizing sponsorships in the digital age.