Experiential marketing has grown exponentially across industries in an effort to cut through the clutter of traditional advertising. According to Freeman, 1 in 3 CMOs expect to allocate 21-50% of their budget to brand experience. Additionally, the US Bureau of Labor Statistics predicts that the event industry will grow by 44% from 2010 to 2020, exceeding most growth predictions for other industries.
In this eBook we'll cover:
- Why you need to move beyond CRM to determine ROI
- Why your CRM system needs offline data capture
- Best practices for integrating CRM with other tech