The CRM Team’s Guide To Experiential Data Capture [eBook]

Experiential marketing has grown exponentially across industries in an effort to cut through the clutter of traditional advertising. According to Freeman, 1 in 3 CMOs expect to allocate 21-50% of their budget to brand experience. Additionally, the US Bureau of Labor Statistics predicts that the event industry will grow by 44% from 2010 to 2020, exceeding most growth predictions for other industries.

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In this eBook we'll cover:

  • Why you need to move beyond CRM to determine ROI
  • Why your CRM system needs offline data capture
  • Best practices for integrating CRM with other tech

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