Successful experiential marketing looks a lot like a successful omnichannel consumer journey strategy: all interactions between consumers and the brand are consistent. That means the right message to the right person, at the right time.
What are the foundations for experiential marketing success?
Experiential and event marketing leaders should read this report to learn how dozens of brands across verticals have created a repeatable process for success, ultimately improving ROI for offline marketing.
This research briefing will cover the following:
Julia is an experiential marketing research analyst specializing in automotive, finance, and CPG markets.
Jonah has 10+ years experience in B2C and experiential marketing, helping Fortune 500 organizations effectively engage the modern consumer.