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How to Measure & Boost Sponsorship
Results in Finserv: Two Case Studies
ON DEMAND WEBINAR
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How to Measure & Boost Sponsorship Results in Finserv: Two Case Studies
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WITH INSIGHTS FROM
With a lack of actionable data from sponsorships and experiential activations, financial service institutions running live marketing initiatives struggle to measure ROI from their efforts.
Getting to know consumers and understanding their rising expectations becomes guesswork.
In this session, senior marketing executives at GEICO and ATB Financial discuss:
How to overcome top challenges in sponsorship marketing today.
Best practices for executing and optimizing sponsorships in the digital age.
Other trends affecting events and sponsorships in financial services.
ON DEMAND WEBINAR
RUSS ARMSTRONG
Co-founder & CFO - Limelight Platform
Russ has more than a decade of sales, finance, and client relations experience. He is the Co-founder of Limelight, a platform that empowers marketers to build all of their digital assets to capture actionable consumer data, turning their live marketing efforts into leads and ultimately, quantifiable sales.
TERRY ANDRYO
Director of Community Initiatives - Reputation and Brand, ATB Financial
Terry is a creative marketing professional with extensive experience in consumer marketing, branding, digital marketing, and experiential campaign development. He has a strong track record of developing and mentoring award-winning marketing teams in the financial services space.
PATRICK JUDGE
Senior Marketing Planner - Experiential and Brand Promotion, GEICO
Accomplished marketing and branding professional with a diverse background working with various Fortune 500 brands and a portfolio of sports and entertainment properties. Experience working on multi-channel marketing projects through retail and lifestyle brand partnerships.
Meet The Speakers