Monday, January 14, 2019 | 2:00 p.m. ET On Demand!
Today marketers must fight for attention, not for share of wallet nor shelf space. Because of that we no longer make advertising we make news. For news to breakthrough it has to resonate beyond logic to an emotional level.
Match Marketing and Limelight will challenge you on how your brands connect today and show you examples of brands that are breaking through in commoditized categories.
The magic is ensuring that insights trigger both logical and emotional responses. Access to information, and the ability to hone in on moments and cohorts, make winning today attainable for those willing to challenge the status quo.
Join our live session and learn:
As the CEO with Match MG, Michael plays a leading role in creating continent-spanning shopper marketing campaigns and is responsible for clients such as BIC, Tastykake, The Campbell Soup Co., and Vonage. Prior to joining Match, Michael was the founder and Managing Partner of Circle One, which was acquired by Match in 2013. Prior to Circle One, Michael was with Grey Advertising.
Today, Michael is responsible for the agency’s Digital, Retail, Shopper Marketing and Insights Capabilities across the organization. Michael’s focus is the needs of clients and talent across the agency and also in forging what’s next in the dynamic and ever-changing digital and shopper space.
As Managing Director of the Boulder and Portland Match
Christian maintains an insatiable appetite for competition by participating in Triathlons and driving his Spec Miata racecar at tracks across the country in addition to raising his two daughters Kendall and Senna.
Andrew Carlin has more than a decade of MarTech SaaS, sales and client relations experience in both the U.S. and Canada. He has a strong understanding of clients’ changing needs, ongoing support and evolving trends within the industry.
Prior to joining Limelight Platform Andrew was the Vice President of Sales and Client Development at Cision managing business advancement and all pre & post sales activities. Andrew’s dedication to the client experience is matched with his involvement as a mo’ bro supporting Movember and men’s health awareness as a survivor.