In today’s fast paced world, the way brands are engaging with their customers is continuously changing. According to CMO Council, “More than 40% of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year.”1 The marketing spend for brand goodwill is no longer enough. It is important to have actionable data to put against the marketing spend.
Each brand has unique skill sets and existing tools. In order to accurately track costumers at your live customer experiences, generate leads and collect customer data, you need a platform that can integrate all this information with what you are currently using as your CRM. When all this information is in one place, this platform can also give you this information in a simple downloadable file.
Put all of your data in one accessible cloud. This will limit time and organization required to manually merge spreadsheets and organize data from different sources. Your team will be able to view data for several experiences running at the same time in different places. Track your live experiences participation in real time. It is important to see what is happening with your experiences, from initial participation forecast to during the event. This will help plan and or pivot if required to maximize customer participation.
After all the glitz and the glamour fade away, the participants leave with a great impression however, what do they leave you? It is important to understand customer behavior and who the customer is? With that information, you can continue to engage your customers long after the customer experience is done.
With limited budgets, it’s important to know that the dollars being spent are incrementally increasing brand affinity and ultimately sales. As hardware and new platforms are continuously developing, this has never been easier. Assess which platform fits with your needs and provides the insights you are looking for.
1 "Facts & Statistics." Facts & Statistics. <http://ow.ly/LrSuA> Web. 10 Mar. 2015.