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6 Min Read

Analysts Weigh in On Purchasing Trends Shaping The Future of Auto Sales

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Automotive

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Alignment Across Tiers: Getting More Leads to Dealers Faster

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Financial Services

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| 8 Min Read

How To Scale Event Success in Financial Services Marketing: A Proven Framework

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Automotive

Live & XM Marketing

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| 7 Min Read

OEMs, Is Your Sports Sponsorship Marketing Paying Off?

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Financial Services

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Top Challenges In Sponsorship Marketing And How 3 Fortune 500 Leaders Overcame Them

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Live & XM Marketing

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Data Is the Golden Ticket to Personalization in Experiential Marketing

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Agency

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| 7 Min Read

How to Empower Your Experiential Agency Partners with Software

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Automotive   |   6 Min Read

Analysts Weigh in On Purchasing Trends Shaping The Future of Auto Sales

As much as Americans love their vehicles, purchasing those vehicles has too often been perceived as a chore. Not anymore. New trending data indicates that the purchase experience is about to become ...

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Automotive   |   7 Min Read

The Future of Car Sales: 7 Ways XM Can Improve the Handoff Across Channels

You may have heard that the future is already here, it’s just not distributed evenly – that’s certainly the case with the future of car sales. Some firms within the industry are already well in ...

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Live & XM Marketing   |   4 Min Read

The Decline of Vanity Metrics In Experiential Marketing

Vanity metrics are data points like impressions, subscriber numbers and downloads. They are easy to manipulate; and often, when they standalone, they provide little value.

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Live & XM Marketing   |   5 Min Read

Experiential Marketing Measurement: 4 Common Pitfalls Hindering Performance

It's summertime, and experiential marketers across the United States are busy brainstorming their fall and winter campaigns. Live shows, product activations, once-in-a-lifetime experiences — brands ...

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Live & XM Marketing   |   7 Min Read

Experiential Marketing Agencies: 3 Trends Sweeping The Industry

In a fickle marketplace where affinities can shift with a stiff breeze, experiential marketing agencies must create a voice that stands out from the background chorus of the competition -- all while ...

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Drive Bottom-Line Results Without effective data capture, your company could be lagging behind. Watch our webinar, “Event & Experiential Trends in 2018: What Consumer Experts Are Saying,” and learn what major brands are doing to drive engagement and lift sales. Watch On-Demand