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4 Key Trends Driving the Evolution of Experiential Marketing

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Live & XM Marketing

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Beyond Experiential Marketing Technology: People for Success

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Live & XM Marketing

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Experiential Marketing: Top Challenges And How To Overcome Them [Executive Research]

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Automotive

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AutoMobility LA: Selling Cars Is No Longer Enough

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Financial Services

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Top Challenges In Sponsorship Marketing And How 3 Fortune 500 Leaders Overcame Them

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Live & XM Marketing

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Data Is the Golden Ticket to Personalization in Experiential Marketing

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Agency

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How to Empower Your Experiential Agency Partners with Software

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Live & XM Marketing   |   5 Min Read

4 Key Trends Driving the Evolution of Experiential Marketing

What's causing the experiential marketing industry to evolve, and how can leading brands retain their competitive edge? It comes down to understanding and acting on trends in consumer behaviour, ...

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Live & XM Marketing   |   7 Min Read

editor   |   7 Min Read

Beyond Experiential Marketing Technology: People for Success

Why do great ideas work for some people and not others? The same questions apply to the implementation of new technology at the brand level, and there are entire industries devoted to searching for ...

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Live & XM Marketing   |   10 Min Read

Data Capture and Event Technology: Top Trends, According To 3 Leading OEMs

Personal interactions with customers at live events are brand magic. They can turn vaguely interested prospects into devoted fans. How do you capture that, measure it, recreate it? If you are ...

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Live & XM Marketing   |   9 Min Read

Building a 360 Degree View of the Consumer: Overcoming Top Challenges

Marketing personas, which can act as guides through the murky world of purchase intent, have revitalized marketing in the 21st century, especially for companies in the automotive industry. A serious ...

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Live & XM Marketing   |   8 Min Read

The Benefits of Experiential & Events Marketing, With Examples

More brands are shifting their digital marketing, media and broadcast spend to experiential. Why? A major reason is that today, customers crave unique experiences over traditional marketing messages. ...

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Drive Bottom-Line Results Without effective data capture, your company could be lagging behind. Watch our webinar, “Event & Experiential Trends in 2018: What Consumer Experts Are Saying,” and learn what major brands are doing to drive engagement and lift sales. Watch On-Demand