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Experiential In The OEM Marketing Mix: How Leading Brands Do It

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Data-Driven Experiential Trends for 2018 You Don't Want To Miss

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Automotive   |   7 Min Read

Experiential In The OEM Marketing Mix: How Leading Brands Do It

From beverage brands to financial service providers, more and more organizations are incorporating experiential into their marketing mix. Original equipment manufacturers (OEMs) are also leveraging ...

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Financial Services   |   8 Min Read

Scaling Event Success in Financial Services Marketing

In the digital age, first to market doesn’t mean as much as first to scale with stability. In the financial services industry, that dynamic is playing out in how well competing firms apply their ...

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Agency   |   7 Min Read

How to Empower Your Experiential Agency Partners with Software

Your experiential agency partners are delivering sub-par data because they don't have the right processes, systems or tech in place. Sound familiar?

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How Consumers Purchase Vehicles Based on Data

Car shoppers are now spending less time making decisions about which car to purchase. This means that marketers have an even smaller window during which to make an impact. Therefore, in order to ...

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Analytics, Measurement & ROI   |   5 Min Read

How Top Brands Use Actionable Metrics To Gather Data On Customer Behavior

Still wasting your time with vanity metrics? Analytics like page views, registered users and downloads are useless — they tell you very little, if nothing, about your marketing campaigns. ...

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