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8 Min Read

Premium Automotive Brands Must Embrace Technology Before the Next Wave of Disruption

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Automotive

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Alignment Across Tiers: Getting More Leads to Dealers Faster

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OEMs, Is Your Sports Sponsorship Marketing Paying Off?

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Financial Services

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Top Challenges In Sponsorship Marketing And How 3 Fortune 500 Leaders Overcame Them

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Agency

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Automotive   |   8 Min Read

Premium Automotive Brands Must Embrace Technology Before the Next Wave of Disruption

Sales numbers for premium automotive brands have been trending upward despite technological disruption claiming scores of well-known brands in other industries. The intensified focus on improving the ...

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Live & XM Marketing   |   6 Min Read

Cannabis Brand-Building — How Does Experiential Marketing Fit In?

Cannabis marketing is now a thing, and for brands, it's seriously dope. As states like California approve legal adult marijuana use, marketers have high hopes for the future: Experts predict that ...

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Live & XM Marketing   |   3 Min Read

Top Experiential Marketing Trends For Summer 2018

Marketing will always be an exciting field because the rules keep changing. Customer expectations periodically ramp up in response to intelligent innovations, technology is constantly learning more ...

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Strategy   |   4 Min Read

6 Ways to Make Your Brand Activations GDPR Compliant

With its heavy focus on digital activity, it’s easy to forget that GDPR also impacts real-world data collection. For most experiential marketers, this requires a new layer of consideration to ensure ...

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Live & XM Marketing   |   7 Min Read

XM Marketing Strategy: Why Do I Need One Line of Sight?

Remember when you had to explain what CRM stood for? If you’ve been in the marketing field for more than a few years, you will certainly remember all the buzz when marketing automation began to come ...

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