Engage qualified leads with data capture and actionable insights
Seamlessly collect and utilize high-quality data from your events to enhance decision-making, drive engagement, and improve ROI.
TRUSTED BY LEADING BRANDS
How you can benefit from using Limelight
Build, manage, and measure every aspect of your event with our all-in-one platform. You can streamline the customer experience across – digital and physical channels – ensuring a seamless journey for your future customers. With a deep level of data, you'll get insights to help you report the impact of your event marketing strategy.
LEAD CAPTURE
Create customizable forms and real-time registration
Build branded registration forms and capture relevant data such as product interest. Don’t lose a single lead because Limelight works even offline. Data flows directly to your CRM or marketing automation, keeping you organized without manual data entry.
ATTENDEE ENGAGEMENT
Engage leads with the right communication channels
Stay top of mind with personalized follow-up communication to nurture your leads. Connect with the right leads right when engagement matters most.
DATA & REPORTING
Measure and optimize event performance
Measure the success of each event and track your progress with real-time insights. With Limelight, you can know your event costs, lead acquisition goals, consumer behavior and return on investment to optimize future strategies.
“The goal is to get that attendee data and make it actionable as soon as possible. We were looking for something more agile, where the time to market for a given event was not so long. The Limelight platform itself was turnkey.”
Do more with less
The features that help event and experiential marketers build the best experiences.
Microsites
Create tailored microsites that enhance brand engagement and provide a dedicated space for your event content.
Lead capture
Efficiently collect and manage potential customer information to fuel your sales pipeline.
Web forms
Simplify data collection with customizable web forms that integrate seamlessly with your marketing efforts.
Data field customization
Capture the exact data you need with fully customizable fields that align with your business goals.
Data inputs
Ensure accurate and comprehensive data collection with a variety of input methods.
Email segmentation
Target your messages more effectively by segmenting your audience based on specific criteria.
Email automation
Automate communication to engage your audience at the perfect moment, driving higher conversion rates.
Digital waivers
Streamline the check-in process and ensure compliance with easy-to-use digital waivers.
License scan
Quickly and accurately capture attendee information with license scanning capabilities.
Business card scanning
Convert physical business cards into digital leads instantly, ensuring no opportunity is missed.
Waitlists
Manage event capacity smoothly by automating waitlist management, ensuring no seats go unfilled.
Ticketing
Simplify event access and management with integrated ticketing solutions.
QR codes
Enhance the attendee experience with easy access to event information and check-in through QR codes.
Event payment
Facilitate seamless transactions with integrated payment solutions that support various payment methods.
Shopping cart and inventory
Manage event merchandise and inventory efficiently with a built-in shopping cart and inventory system.
Gamification
Increase engagement and attendee participation with interactive, game-like experiences.
Photo capture
Capture memorable moments with built-in photo capture capabilities, enhancing the attendee experience.
Analytics and reporting
Gain deep insights into your event’s performance with comprehensive analytics tools.
Data visualization
Easily interpret your event data with clear, actionable visualizations.
Custom report creation
Generate detailed, customized reports that provide the insights your business needs.
The world's leading companies trust Limelight
Over 150+ of the world's most forward-thinking companies use Limelight to plan, build and measure marketing events at scale.
How Aperol Spritz Improved Attendee Engagement
Campari used Limelight to create an engaging Aperol Spritz hub at festivals like Osheaga and the Calgary Stampede. Using pre-registration, gamification, and QR code check-ins, they tracked attendee engagement, captured opt-ins for future marketing, and gained deeper insights through Meshh’s spatial analytics to enhance their future marketing communications and reporting.
How Hyundai Scales Event Data Capture with Limelight
Hyundai Canada needed a scalable data capture and engagement solution across events like auto shows, test drives, and sponsorships. Limelight provided a unified system to capture leads, manage digital displays, and streamline registrations. As a result, Hyundai saw a 122% increase in hot leads at Auto Shows, while system efficiencies saved the team a month’s worth of work.
How HCB Yachts Engages Show Attendees and Captures Quality Leads
HCB Yachts uses Limelight Platform to capture and qualify event leads efficiently, even in areas with unreliable internet connectivity. The platform's offline capabilities and streamlined registration process improve lead quality, reduce follow-up time and generate more sales.
See the Limelight platform in action
Unlock the full potential of your experiential marketing with Limelight. Get a demo and see how your marketing team can capture more qualified leads, streamline event management and report on ROI.