Porsche wanted to extend premium consumer experiences across all events. Limelight enabled seamless lead capture, registration, and real-time data integration, helping Porsche elevate consumer engagement and evaluate event success.

Scotiabank’s Girls HockeyFest program required a solution for event registrations and on-site check-ins. Limelight enabled efficient registration management, digital check-ins, and instant photo sharing, enhancing the event experience for participants.

Kellanova needed to drive sign-ups for their Family Rewards program and gain insights into the impact of experiential marketing. With Limelight, they increased sign-ups over 5x and now gather valuable data across brands like Cheez-It and Pringles.

Campari leveraged Limelight to create an engaging Aperol Spritz hub at festivals like Osheaga and the Calgary Stampede. Using pre-registration, gamification, and QR code check-ins, they tracked attendee engagement, captured opt-ins for future marketing, and gained deeper insights through Meshh’s spatial analytics to enhance their future marketing communications and reporting.

Lucid faced clunky check-ins, disconnected tools, and limited branding at global events like ride & drives, auto shows and product launches. With Limelight, they now use a single, seamless system for pre-registration, digital waivers, real-time Salesforce integration, and enhanced onsite experiences. The solution is expanding beyond experiential marketing to sales and partnerships worldwide.

Volvo turned to Limelight to fix delays and inconsistencies in their EV shows, ride & drive tours, and sponsorships. Starting from scratch for every event slowed them down and blocked real-time optimization. With Limelight, they now scale programs effortlessly, deploy faster, gain real-time insights, and deliver seamless consumer experiences.

Lindt, a leading consumer brand, wanted to enhance consumer insights and improve personalization across experience marketing. With Limelight, they gained a 360-degree view of their audience, grew their database, and achieved real-time visibility into campaign ROI, while ensuring consistent brand standards.    

Nationwide Insurance turned to Limelight to transition their advisor speaker series and conferences to virtual and contactless formats. Limelight’s platform allowed them to maintain engagement and lead generation across topics like healthcare cost planning, enabling a safe, scalable approach to connect hundreds of advisors and wholesalers.    

Plug’n Drive, an organization promoting EV adoption, faced challenges with paper waivers, long lines, and inefficient lead routing at test drives across North America. With Limelight’s license scanning, digital forms, and text alerts, they streamlined processes and increased qualified leads, achieving a 53% rise in test drives and a 40% EV purchase rate within six months.   

Allstate needed a unified system to manage data and streamline processes across a variety of live marketing initiatives. By partnering with Limelight, Allstate now delivers personalized consumer experiences and has achieved up to 4x more leads and a 68% growth in conversions, with real-time data integration and cost control.    

A brand agency, MLSE, and KIA partnered to enhance lead generation at Toronto FC games. Limelight provided insights through real-time data tracking, campaign analysis, and a conditional communication module, resulting in measurable ROI and deeper fan engagement.

RBC Bank used Limelight to support engagement at live and virtual events, enhancing awareness and lead generation for their cross-border solutions. High registration numbers and engaging Q&A sessions underscored the program’s success.