With experiences happening all over the country between multiple agencies, four different regions, several brands and hundreds of dealerships, BMW was looking for a way to take back control.
Wildfire needed a software solution that easily and seamlessly standardized the data from their experiences into actionable insights. The results gave them a significant competitive advantage.
MLSE was able to centralize data, deliver consistent personalization and 220% day-over-day lead increase across sponsorship activations with Limelight. Read their story.
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