Success Story
How Granville Island Brewing enhances the consumer experience with data
Granville Island Brewing, a Molson Coors company, worked with Limelight Platform to make a splash with the launch of their Lions Summer Ale. The company wanted to turn traditional beer marketing into an unforgettable experiential campaign that delivered results–while staying true to its craft brewery roots.
Location: Canada
Employees: 100+
Industry: Food & Beverage
Background
Crafting memorable consumer experiences that are cost-effective
As one of Canada’s iconic craft breweries, Granville Island Brewing competes with the marketing budgets of global giants.
But their mission was clear: maximize the most value from their marketing spend while delivering unique, memorable experiences that resonated with their customers.
To do this, they needed more than just great beer—they needed data-driven marketing to power their brand.
Challenge
Lack of data and a disconnected consumer experience
Granville had large aspirations of growing their brand while elevating the consumer experience. As with many brands, they faced common challenges in their experiential marketing efforts:
- No actionable data: Offline marketing efforts left gaps in lead capture, conversion tracking, and ROI measurement.
- Disconnected consumer experiences: Personalization and relevancy were lacking, resulting in a diluted customer journey.
- Limited visibility: Granville couldn’t easily see which marketing activations were performing or where to allocate resources.
- Manual processes: Fragmented workflows across teams and regions slowed things down and drove up costs.
- Budget constraints: Every dollar had to work harder to compete against global multinationals.
They needed a solution to make their Lions Summer Ale campaign shine, turning every customer interaction into meaningful data and insights.
Solution
Elevate the consumer experience with actionable data
Granville worked with Limelight Platform to elevate their experiential marketing strategy. With streamlined data capture, Granville was able to use data to:
- Elevate consumer experiences: By personalizing every interaction, Granville grew their database, captured high-quality leads, and drove sales.
- Make data-driven decision-making: Granville gained visibility into the most effective activations and maximized ROI.
- 360-degree consumer insights: Unified data across campaigns gave Granville a deeper understanding of their audience’s preferences and behaviors.
With Limelight’s help, Granville turned their Lions Summer Ale launch into a powerful consumer engagement platform.
Results
Deeper connection with their audience
The partnership delivered incredible results, helping Granville achieve:
- 231% increase in database growth, turning casual event-goers into loyal brand followers.
- 32% better attendance at events through personalized invitations.
- 70% higher click-through rates on emails, ensuring their message landed with impact.
These numbers weren’t just metrics—they represented a deeper connection with their audience and a stronger foundation for future campaigns.
See the Limelight platform in action
Unlock the full potential of your experiential marketing with Limelight. Get a demo and see how your marketing team can capture more qualified leads, streamline event management and report on ROI.