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CONSUMER INSIGHTS

Uncover powerful consumer insights from every interaction

Gather actionable data and behavioral insights to learn about your ideal buyers and drive smarter marketing decisions.

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TRUSTED BY LEADING BRANDS

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Limelight makes it easier to uncover consumer insights without complexity and overwhelming data

You’re creating engaging experiences to connect with your audience, but fragmented tools and manual data collection make it challenging to gather meaningful insights. Marketers need a solution that simplifies data capture, analyzes behavior, and integrates seamlessly with existing systems to turn insights into action. That’s where Limelight steps in.

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DATA CAPTURE

Capture first-party data through customizable forms

Collect accurate, relevant consumer data through customizable forms and interactive tools. Build a deeper understanding of your audience and create more targeted marketing efforts.

DATA & REPORTING

Get real-time analytics and actionable insights

Access actionable insights during and after events to evaluate success and improve future strategies. Make informed decisions quickly and optimize campaigns for maximum impact.

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INTEGRATIONS

Seamlessly sync data across all of your systems

Sync data with CRM and marketing automation tools to enhance lead nurturing and overall strategy. Create a seamless flow of data that informs and improves decision-making across teams.

What makes Limelight different

Over 150+ of the world's most forward-thinking companies use Limelight to plan, build and measure marketing events at scale.

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All-in-one platform

From pre-registration to post-event engagement, Limelight connects every touchpoint, ensuring a seamless attendee experience while delivering actionable insights to your team.

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Customized for each event

Whether it’s industry events or large-scale activations, we help you curate the perfect experience without losing sight of engagement.

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Real-time analytics

Track attendee engagement, preferences, and ROI in real-time to optimize future events and deliver measurable business outcomes.

The world's leading companies trust Limelight

Over 150+ of the world's most forward-thinking companies use Limelight to plan, build and measure marketing events at scale.

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How Mazda Drives Consumer Engagement at Events

Mazda aimed to enhance data capture and communications at events like test drives. Limelight enabled end-to-end consumer journeys, gamified interactions, and CRM syncs, improving lead generation and consumer engagement.

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How Hyundai Scales Event Data Capture with Limelight

Hyundai Canada needed a scalable data capture and engagement solution across events like auto shows, test drives, and sponsorships. Limelight provided a unified system to capture leads, manage digital displays, and streamline registrations. As a result, Hyundai saw a 122% increase in hot leads at Auto Shows, while system efficiencies saved the team a month’s worth of work.

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How BRP Standardizes Event Data Capture Globally

BRP sought a global, integrated solution for event data capture and lead management. Limelight provided a scalable system that standardized data, automated workflows, and connected real-time insights with CRM, streamlining events worldwide.

See the Limelight platform in action

Unlock the full potential of your experiential marketing with Limelight. Get a demo and see how your marketing team can capture more qualified leads, streamline event management and report on ROI.