Build great experiences. Eliminate lead leakage.

Use Limelight to capture quality leads, personalize experiences, and measure the ROI of your event and experiential marketing activations. Convert those leads into sales and measure results.

Event Registration + Lead Capture + Nurture + Communications + Analytics

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TRUSTED BY LEADING BRANDS

Experiential marketing is disconnected and difficult to measure

Today’s event marketers face major challenges with generating leads, event engagement, fragmented tools, and manual processes. Limelight Platform is the new way to capture quality leads from your events by streamlining every aspect of your experiential marketing strategy.

Meet Limelight, the all-in-one experiential marketing platform

Build, manage, and measure every aspect of your event with our all-in-one platform. You can streamline the customer experience across – digital and physical channels – ensuring a seamless journey for your future customers. Collect valuable first-party data from events to fill your sales funnel and boost the ROI of your activations.

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56%

increase in qualified leads.

72%

improvement in lead-to-sale conversion.

203%

increase in sales from consumers who experienced a brand’s live marketing events.

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Build personalized event experiences

Collect first-party data at every event and automatically create personalized follow-up journeys that engage your audience across channels.

Capture quality lead data

Turn any event into a personalized consumer journey with automated follow-up communications. Capture leads securely online or offline, prioritize leads who are ready to buy, and follow up instantly with tailored outreach.

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Measure event performance and ROI

Real-time reporting to track every metric that matters. Make informed decisions about your event strategy and justify your marketing spend with data-driven insights and ROI tracking.

Connect with business critical tools

Integrate with technology like Salesforce, HubSpot, Marketo, DealerSocket, Tableau, CDK, Aimbase, Ticketmaster and others to ensure accurate and up-to-date data. Streamline your operations, improve data accuracy, and make more informed decisions.

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What customers have to say

“The goal is to get that attendee data and make it actionable as soon as possible. We were looking for something more agile, where the time to market for a given event was not so long. The Limelight platform itself was turnkey.”

Ashley Luchs

Head of Customer Experience Technology, BMW North America

“The Infiniti team noticed an improvement with our data collection process at CIAS as a result of our partnership with Limelight. Qualified leads were efficiently expedited to our retailers which contributed to a notable increase in year-over-year sales results.”

Scott Macwilliam

Dealer Operations Manager, Infiniti

“The peace of mind of not having to rely on the Wi-Fi, stress about our website being overloaded or things like typos has made our activations more efficient. The overall process has been much smoother with Limelight. It's been a great improvement.”

Amber Kennedy

Head of Customer Experience, HCB Yachts

See the Limelight platform in action

Unlock the full potential of your experiential marketing with Limelight. Get a demo and see how your marketing team can capture more qualified leads, streamline event management and report on ROI.