DEMO DRIVES
Build interest through demo drive events
Effortlessly manage registration, check-ins, post-event follow-ups and analytics for demo drives that leave a lasting impression.
TRUSTED BY LEADING BRANDS
Limelight makes it easier to streamline demo drives, without the delays
Planning and executing demo drive events can be a logistical nightmare. From juggling registration to tracking attendance and ensuring smooth test drives, inefficiencies can lead to missed opportunities. Marketers need a solution that simplifies scheduling, captures meaningful data, and accelerates follow-ups to close more sales. That's where Limelight comes in.
WORKFLOWS
Create seamless registration workflows
Allow customers to pre-register with customized forms, ensuring a seamless check-in process. Capture key attendee details ahead of time and reduce wait times on the event day.
ONSITE CHECK-IN
Build an engaging on-site experience
Streamline the check-in process with QR codes, walk-up registrations, and real-time updates. Maximize attendee satisfaction and efficiently manage test drive slots without the chaos.
COMMUNICATIONS
Automate post-event communications
Send personalized follow-up emails immediately after the event with information about the vehicles they test drove. Keep potential customers engaged, improve conversion rates, and drive sales.
DATA AND ANALYTICS
Measure and optimize experiential marketing
Real-time reporting to track every metric that matters. Make informed decisions about your event strategy and share success outcomes with key stakeholders.
What makes Limelight different
Over 150+ of the world's most forward-thinking companies use Limelight to plan, build and measure marketing events at scale.
All-in-one platform
From pre-registration to post-event engagement, Limelight connects every touchpoint, ensuring a seamless attendee experience while delivering actionable insights to your team.
Customized for each event
Whether it’s industry events or large-scale activations, we help you curate the perfect experience without losing sight of engagement.
Real-time analytics
Track attendee engagement, preferences, and ROI in real-time to optimize future events and deliver measurable business outcomes.
The world's leading companies trust Limelight
Over 150+ of the world's most forward-thinking companies use Limelight to plan, build and measure marketing events at scale.
How Mazda Drives Consumer Engagement at Events
Mazda aimed to enhance data capture and communications at events like test drives. Limelight enabled end-to-end consumer journeys, gamified interactions, and CRM syncs, improving lead generation and consumer engagement.
How Hyundai Scales Event Data Capture with Limelight
Hyundai Canada needed a scalable data capture and engagement solution across events like auto shows, test drives, and sponsorships. Limelight provided a unified system to capture leads, manage digital displays, and streamline registrations. As a result, Hyundai saw a 122% increase in hot leads at Auto Shows, while system efficiencies saved the team a month’s worth of work.
How BRP Standardizes Event Data Capture Globally
BRP sought a global, integrated solution for event data capture and lead management. Limelight provided a scalable system that standardized data, automated workflows, and connected real-time insights with CRM, streamlining events worldwide.
Take your demo drive events to the next level
Schedule a quick chat today and discover how Limelight Platform can simplify your next event and accelerate your sales pipeline.