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DEMO DRIVES

Build interest through demo drive events

Effortlessly manage registration, check-ins, post-event follow-ups and analytics for demo drives that leave a lasting impression.

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TRUSTED BY LEADING BRANDS

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BMW
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Limelight makes it easier to streamline demo drives, without the delays

Planning and executing demo drive events can be a logistical nightmare. From juggling registration to tracking attendance and ensuring smooth test drives, inefficiencies can lead to missed opportunities. Marketers need a solution that simplifies scheduling, captures meaningful data, and accelerates follow-ups to close more sales. That's where Limelight comes in.

WORKFLOWS

Create seamless registration workflows

Allow customers to pre-register with customized forms, ensuring a seamless check-in process. Capture key attendee details ahead of time and reduce wait times on the event day.

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ONSITE CHECK-IN

Build an engaging on-site experience

Streamline the check-in process with QR codes, walk-up registrations, and real-time updates. Maximize attendee satisfaction and efficiently manage test drive slots without the chaos.

COMMUNICATIONS

Automate post-event communications

Send personalized follow-up emails immediately after the event with information about the vehicles they test drove. Keep potential customers engaged, improve conversion rates, and drive sales.

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DATA AND ANALYTICS

Measure and optimize experiential marketing

Real-time reporting to track every metric that matters. Make informed decisions about your event strategy and share success outcomes with key stakeholders.

What makes Limelight different

Over 150+ of the world's most forward-thinking companies use Limelight to plan, build and measure marketing events at scale.

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All-in-one platform

From pre-registration to post-event engagement, Limelight connects every touchpoint, ensuring a seamless attendee experience while delivering actionable insights to your team.

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Customized for each event

Whether it’s industry events or large-scale activations, we help you curate the perfect experience without losing sight of engagement.

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Real-time analytics

Track attendee engagement, preferences, and ROI in real-time to optimize future events and deliver measurable business outcomes.

The world's leading companies trust Limelight

Over 150+ of the world's most forward-thinking companies use Limelight to plan, build and measure marketing events at scale.

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How Mazda Drives Consumer Engagement at Events

Mazda aimed to enhance data capture and communications at events like test drives. Limelight enabled end-to-end consumer journeys, gamified interactions, and CRM syncs, improving lead generation and consumer engagement.

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How Hyundai Scales Event Data Capture with Limelight

Hyundai Canada needed a scalable data capture and engagement solution across events like auto shows, test drives, and sponsorships. Limelight provided a unified system to capture leads, manage digital displays, and streamline registrations. As a result, Hyundai saw a 122% increase in hot leads at Auto Shows, while system efficiencies saved the team a month’s worth of work.

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How BRP Standardizes Event Data Capture Globally

BRP sought a global, integrated solution for event data capture and lead management. Limelight provided a scalable system that standardized data, automated workflows, and connected real-time insights with CRM, streamlining events worldwide.

Take your demo drive events to the next level

Schedule a quick chat today and discover how Limelight Platform can simplify your next event and accelerate your sales pipeline.