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Engage event attendees and qualified leads

Build experiences and activations that engage and convert interested leads into loyal customers. Whether you're looking to manage events, capture leads, or measure ROI, Limelight has everything you need to create unforgettable experiences that drive results.

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TRUSTED BY LEADING BRANDS

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BMW
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Toyota White Logo-1
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Livewire
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Meet Limelight, the all-in-one experiential marketing platform

Build, manage, and measure every aspect of your event with our all-in-one platform. With Limelight, you can streamline the customer experience across – digital and physical channels – ensuring a seamless journey for your future customers. Collect valuable first-party data from events to fill your sales funnel and boost the ROI of your activations.

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56% 

increase in qualified leads.

72%

improvement in lead-to-sale conversion.

203%

increase in sales from consumers who experienced a brand’s live marketing events.

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Effortlessly enhance your event experience

Ditch the resource scramble. Build stunning landing pages and registration forms with our no-code drag-and-drop builder. Limelight adapts to your needs – the reality of events is that they constantly change, and when they do, it's easy with Limelight.

Drag-and-drop builder

Bring your vision to life by using our intuitive drag-and-drop interface to easily create everything from landing pages to event registration forms without needing any coding skills. Allowing you full control over the look and feel of your campaign assets.

Customizable templates

Get started faster with a range of customizable templates designed to suit various events and activations. Whether it’s a test drive or a trade show, you can tailor these templates to meet your needs.

Personalize content for customers 

Tailor each attendee’s journey based on their behavior and preferences. Limelight’s dynamic content personalization ensures that every interaction feels relevant, helping to boost engagement.

Capture qualified leads

Limelight helps you generate qualified leads and capture valuable first-party data before, during and after events. Move beyond vanity metrics and focus on leads who are ready to buy. Use opt-in forms and contextualized waivers to gather the information you need. Capture leads even in areas with poor internet connectivity.

Use across multiple channels

Launch your campaigns across multiple channels—online and offline—effortlessly. Whether email, social media, or on-site activations, Limelight ensures your brand message is consistent and reaches your audience wherever they are.

Capture first-party data

Seamlessly gather first-party information information at every touchpoint during your events. Whether through kiosks, mobile apps, or digital forms, Limelight’s data capture tools ensure you effortlessly collect accurate and valuable data.

Prioritize interested leads 

Not all leads are created equal. Limelight allows you to set up lead scoring criteria to prioritize high-quality leads based on their interactions during the event. This helps your team focus their efforts on the most promising opportunities.

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Maximize your event ROI

By leveraging Limelight Platform's powerful analytics tools, you can better understand your event's performance, optimize your strategies, and maximize your ROI.

Analyze performance in real-time 

Access all your campaign data in one place with a real-time analytics dashboard. Track key metrics like engagement, conversion rates, and ROI as they happen, giving you the power to make data-driven decisions on the spot.

Learn about customer behavior

Dive deeper into customer behavior with detailed analytics that reveal what’s working and where you can improve. Limelight’s platform integrates with your CRM and other marketing tools, offering a holistic view of customer interactions across all channels.

Deliver meaningful insights across teams

Generate and share insights with customizable reports highlighting the metrics that matter most to your team and stakeholders. Whether it’s a high-level summary or an in-depth analysis, you can tailor reports to suit your audience’s needs.

Integrate with business critical tools

Ensure your event data is used to its fullest potential by integrating it with your CRM or marketing automation. This drives better alignment between your marketing and sales teams and enhances efficiency.

Sync data with your CRM

Limelight integrates seamlessly with your existing CRM systems, ensuring that all captured data is automatically synced and updated. This integration provides a unified view of your customer.

Automate personalized touchpoints 

Connect Limelight with your marketing automation tools to streamline follow-up activities. Automate personalized email campaigns, segment leads based on event behavior, and drive post-event engagement.

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Robust data privacy compliance and reliability 

Our platform prioritizes data privacy and compliance, adhering to regulations like GDPR and CCPA, to keep your customer information secure.

What customers have to say about Limelight

"Using the platform, we were able to accurately measure results and compare against previous years’ activations. Most importantly, we saw a substantial increase in sales leads from key events.” 

Marianne MacNeil

Event Marketing Manager, BMW

“The peace of mind of not having to rely on the Wi-Fi, stress about our website being overloaded or things like typos has made our activations more efficient. The overall process has been much smoother with Limelight. It's been a great improvement.”

Amber Kennedy

Head of Customer Experience, HCB Yachts

“The Infiniti team noticed an improvement with our data collection process at CIAS as a result of our partnership with Limelight. Qualified leads were efficiently expedited to our retailers which contributed to a notable increase in year-over-year sales results.”

Scott Macwilliam

Dealer Operations Manager, Infiniti

The features that power Limelight

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Microsites

Create tailored microsites that enhance brand engagement and provide a dedicated space for your event content.

lead capture

Lead capture

Efficiently collect and manage potential customer information to fuel your sales pipeline.

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Web forms

Simplify data collection with customizable web forms that integrate seamlessly with your marketing efforts.

Data field customization

Data field customization

Capture the exact data you need with fully customizable fields that align with your business goals.

Data inputs

Data inputs

Ensure accurate and comprehensive data collection with a variety of input methods.

email segmentation

Email segmentation

Target your messages more effectively by segmenting your audience based on specific criteria.

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Email automation

Automate communication to engage your audience at the perfect moment, driving higher conversion rates.

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Digital waivers

Streamline the check-in process and ensure compliance with easy-to-use digital waivers.

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License scan

Quickly and accurately capture attendee information with license scanning capabilities.

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Business card scanning

Convert physical business cards into digital leads instantly, ensuring no opportunity is missed.

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Waitlists

Manage event capacity smoothly by automating waitlist management, ensuring no seats go unfilled.

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Ticketing

Simplify event access and management with integrated ticketing solutions.

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QR codes

Enhance the attendee experience with easy access to event information and check-in through QR codes.

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Event payment

Facilitate seamless transactions with integrated payment solutions that support various payment methods.

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Shopping cart and inventory

Manage event merchandise and inventory efficiently with a built-in shopping cart and inventory system.

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Gamification

Increase engagement and attendee participation with interactive, game-like experiences.

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Photo capture

Capture memorable moments with built-in photo capture capabilities, enhancing the attendee experience.

analytics and reporting

Analytics and reporting

Gain deep insights into your event’s performance with comprehensive analytics tools.

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Data visualization

Easily interpret your event data with clear, actionable visualizations.

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Custom report creation

Generate detailed, customized reports that provide the insights your business needs.

See the Limelight platform in action

Unlock the full potential of your experiential marketing with Limelight. Get a demo and see how your marketing team can capture more qualified leads, streamline event management and report on ROI.