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Auto Shows 

Transform your auto show experience

Engage attendees, capture high-quality leads, and measure your success with Limelight’s experiential marketing tools designed for auto shows.

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TRUSTED BY LEADING BRANDS

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BMW
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Livewire
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How do you convert an interested lead into a customer?

Auto shows are more than just events—they’re a big platform for showcasing your brand, generating leads, and driving sales. Limelight empowers marketers with experiential marketing tools to engage audiences, streamline lead capture, and measure success.

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LEAD CAPTURE

Capture and quality leads instantly at an auto show

Capture attendee information effortlessly with customizable forms, badge scanning, and offline capabilities, ensuring no lead slips through the cracks—even in high-traffic or low-connectivity environments.

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CUSTOMIZED EXPERIENCE

Create custom registration pages and forms

Tailor every aspect of your auto show booth to fit your brand’s unique style and objectives, from branded forms to interactive experiences that captivate and convert.

DATA & REPORTING

Measure and optimize event performance

Gain instant insights into attendee engagement, lead quality, and ROI with real-time dashboards, empowering your team to make data-driven decisions during and after the show.

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POST-EVENT COMMUNICATION

Engage qualified leads right away the show

Automate personalized follow-up emails and SMS campaigns to nurture leads effectively and keep your brand top-of-mind long after the event ends.

How Limelight works for auto shows

Pre-event preparation

    • Build customizable registration forms and pre-event surveys.
    • Create unique QR codes for seamless attendee interactions.
    • Plan personalized follow-up journeys for captured leads.

On-site execution

    • Enable fast, hassle-free check-ins with digital tools.
    • Capture high-quality leads with offline functionality and tailored forms.
    • Provide staff with instant access to attendee insights for meaningful conversations.

Post-event success

    • Automate follow-ups with personalized communications.
    • Analyze detailed reports on lead quality, booth performance, and ROI.
    • Empower your sales and marketing teams with data to close deals faster.

The world's leading companies trust Limelight

Over 150+ of the world's most forward-thinking companies use Limelight to plan, build and measure marketing events at scale.

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How Mazda Drives Consumer Engagement at Events

Mazda aimed to enhance data capture and communications at events like test drives. Limelight enabled end-to-end consumer journeys, gamified interactions, and CRM syncs, improving lead generation and consumer engagement.

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How Hyundai Scales Event Data Capture with Limelight

Hyundai Canada needed a scalable data capture and engagement solution across events like auto shows, test drives, and sponsorships. Limelight provided a unified system to capture leads, manage digital displays, and streamline registrations. As a result, Hyundai saw a 122% increase in hot leads at Auto Shows, while system efficiencies saved the team a month’s worth of work.

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How BRP Standardizes Event Data Capture Globally

BRP sought a global, integrated solution for event data capture and lead management. Limelight provided a scalable system that standardized data, automated workflows, and connected real-time insights with CRM, streamlining events worldwide.

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“The goal is to get that attendee data and make it actionable as soon as possible. We were looking for something more agile, where the time to market for a given event was not so long. The Limelight platform itself was turnkey.”

Ashley Luchs
Head of Customer Experience Technology, BMW North America

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See the Limelight platform in action

Unlock the full potential of your experiential marketing with Limelight. Get a demo and see how your marketing team can capture more qualified leads, streamline event management and report on ROI.