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Experiential marketing is growing fast. More brands are investing in live, interactive experiences to connect with their audience in a memorable way.
Around 80% of companies have increased their experiential marketing budgets, with these campaigns now making up 10-30% of overall marketing spend. This shows how brands are shifting their focus from traditional ads to real-world engagement.
As the demand for experiential marketing grows, so does the need for agencies that can bring creative concepts to life. Companies want partners who understand strategy, execution, and the role of technology in making events more impactful. With so many agencies offering similar services, it’s important to find the one that truly delivers your goals.
We’ve put together a list of top experiential marketing agencies across different specialties. Whether you’re looking for large-scale activations, data-driven experiences, or niche event strategies, these agencies cover a wide range of expertise.
How Experiential Marketing Agencies Are Changing
Experiential marketing isn’t the same as it was a few years ago. Agencies are adapting to new consumer behaviors, advancements in technology, and the need for measurable results. Here are some key shifts shaping the industry:
- Data-Driven Experiences: Brands want to see clear results from their marketing spend. Agencies now use real-time data to track interactions, measure conversions, and calculate the ROI of their experiential marketing efforts. This helps businesses understand the real impact of their campaigns.
- Tech Integration: AI, AR, and VR are becoming a core part of activations. Agencies use these tools to make experiences more interactive and engaging.
- Hybrid and Virtual Options: In-person events are back, but many agencies include digital elements to expand reach and engagement. This allows brands to connect with more people without being limited by location.
- Sustainability and Social Impact: More brands want their marketing efforts to align with responsible practices. Agencies are focusing on eco-friendly materials, ethical sourcing, and socially conscious campaigns to meet this demand.
Top Experiential Marketing Agencies in 2025
The agencies listed below have been recognized for their expertise in experiential marketing, each bringing a unique approach to brand activations, live events, and consumer engagement.
1. MAG
MAG (formerly the Michael Alan Group) is an award-winning experiential marketing agency based in New York City and part of BDS Connected Solutions.
Since 2001, the agency has been helping brands connect with audiences through immersive experiences, strategic activations, and creative storytelling.
Core Services: Pop-up shops, immersive brand activations, mobile tours, publicity stunts, and product launches.
Notable Clients: Adidas, Pharrell Williams, MTV, Coach.
Best for: Brands in fashion, entertainment, and retail looking to engage consumers through bold, high-impact experiential campaigns.
2. Next/Now
Next/Now is a Chicago-based experiential marketing agency that has been shaping brand engagement since 2011.
The agency combines creativity and technology to build immersive experiences that connect brands with audiences in both digital and physical spaces. Their work includes high-tech showrooms, interactive corporate lobbies, and virtual reality activations, helping brands create deeper and more meaningful interactions with their customers.
Core Services: Brand activations, immersive environments, retail experiences, live and virtual events, VR/AR/XR, 3D configurators, pop-up activations, and metaverse integrations.
Notable Clients: GE Healthcare, NBA, Subaru, Nissan, United Airlines.
Best for: Brands seeking technology-driven experiential solutions for corporate spaces, events, and digital interactions.
3. Gradient
Gradient is an independently owned experiential marketing agency with 15 years of experience in creating emotionally impactful brand experiences.
The agency follows a "Live the Story" philosophy and focuses on crafting experiences that audiences can fully immerse in. Gradient is a carbon-neutral company committed to prioritizing sustainability in their work.
Core Services: Consulting, immersive brand experiences, digital and in-person events, virtual reality (VR) & augmented reality (AR), strategic storytelling.
Notable Clients: Genesis, YSL, Tiffany & Co., L'Oréal Paris.
Best for: Luxury and lifestyle brands looking to create immersive experiences with a focus on creativity and sustainability.
4. All Terrain
All Terrain has been redefining experiential marketing since 1998, long before the term became widely recognized. As the first women-founded and owned experiential agency in the U.S., it specializes in creating bold, attention-grabbing campaigns that turn brand interactions into lasting consumer relationships.
The agency’s hub-and-spokes model focuses on media-worthy experiences. Many of its campaigns have made headlines, increasing brand reach beyond the event itself.
Core Services: Pop-up experiences, sponsorship activation, product launches, immersive large-scale events, brand ambassador staffing, localized national programs, PR events & stunts, influencer engagement, mobile & vehicle tours, partnership development, and corporate events.
Notable Clients: H&M, Maserati, Cesar, PepsiCo, Guinness, e.l.f. Cosmetics.
Best for: Brands seeking high-impact experiential marketing that generates media buzz.
5. Jack Morton
Jack Morton has been creating brand experiences for over 85 years, helping companies build deeper connections with their audiences.
The agency focuses on architecting branded cultures that go beyond one-time activations, turning audiences into engaged communities. This approach has earned Jack Morton recognition as Adweek’s 2023 Experiential Marketing Agency of the Year.
Core Services: Brand acts, event marketing, employee experiences, integrated marketing, sponsorship activation, digital experience, experience content, broadcast design, exhibits & trade shows.
Notable Clients: Google, Meta, Sephora, Netflix, GSK, Visa, Disney.
Best for: Global brands that want large-scale experiential campaigns.
6. Innovate Marketing Group
Innovate Marketing Group is a Los Angeles-based corporate event agency known for creating immersive brand experiences.
The agency partners with companies across finance, technology, hospitality, and associations, delivering events that bring people together in impactful ways. Their work has earned recognition on Event Marketer’s It List, ranking them among the top 100 experiential agencies.
Core Services: Festival & large-scale community events, event series, corporate retreats, and company anniversaries.
Notable Clients: Google, YouTube, TikTok, Activision, EastWest Bank.
Best for: Tech, finance, and hospitality brands that want expertly managed corporate retreats, large-scale company celebrations, or branded community experiences.
7. Momentum Worldwide
Momentum Worldwide has been creating brand experiences since 1987, helping major global brands connect with their audiences through creative means. In 2020, Momentum launched Momentum VXi, an award-winning virtual experience division integrated with its business intelligence platform, Momentum BI™.
This approach makes sure that digital and live experiences are data-driven and optimized for impact. The agency’s "Total Brand Experience" model blends live, digital, and content-driven strategies to create seamless brand interactions.
Core Services: Consulting, strategy, analytics, experience design, production, virtual experiences, brand activations, branded content.
Notable Clients: Coca-Cola, Verizon, GM, American Express, Subway.
Best for: Global brands looking for large-scale activations, or data-driven virtual experiences.
8. AgencyEA
Founded in 1999, agencyEA started as a team of event architects focused on crafting creative, and industry-defining experiences. Over the years, it has grown into a full-service experiential marketing agency with over 100 professionals across 10 departments.
The agency combines art and science to create multidimensional engagements that flow between digital and in-person interactions.
Core Services: Virtual events, strategy, creative, production.
Notable Clients: Boeing, GitHub, DoorDash, QuickBooks, Target, Square.
Best for: B2B brands looking to host impactful conferences, corporate events, or virtual experiences.
9. RMNG
RMNG was founded in 2009 as an extension of Roaming Hunger, the leading authority in food trucks. The agency specializes in mobile brand activations, helping brands connect with consumers in real-world settings.
It has activated campaigns across 48 U.S. states and over 500 markets in Canada and Europe, delivering unique experiences that cut through digital noise and create memorable interactions.
Core Services: Experiential marketing, mobile pop-up shops, mobile marketing tours, food and beverage activations, immersive truck experiences, large-scale brand activations.
Notable Clients: McDonald's, Sony, Bumble, Hello Kitty, Barbie, Shake Shack.
Best for: Brands looking to engage consumers through on-the-go brand experiences.
10. Concierge Club
Concierge Club is a premium event and experiential marketing agency delivering high-end brand activations across Canada and the U.S. It was founded by Monica Gomez in 2011, starting as a staffing firm before expanding into full-scale event production.
The agency is 100% women and minority-owned and has built a strong reputation for creating exclusive, high-impact brand experiences.
Core Services: Experiential marketing, corporate events, private events, PR events, virtual events.
Notable Clients: Sephora, Cadillac Fairview, Hewlett Packard, Guerlain, Hyundai Canada.
Best for: Luxury and retail brands looking for premium experiential campaigns or exclusive events.
How to Choose the Right Experiential Marketing Agency
Finding the right agency requires more than just looking at portfolios. The best partner should align with your brand’s needs, industry, and long-term goals.
Here’s what to consider:
1. Define Your Objectives and Budget
- Identify what you want to achieve—brand awareness, audience engagement, lead generation, or large-scale event execution.
- Assess any challenges, such as low event turnout, weak consumer engagement, or lack of data-driven insights.
- Set a budget that aligns with your goals and expected return on investment.
2. Look for Industry-Specific Experience
- Some agencies excel in specific areas. Concierge Club specializes in luxury and retail experiences, while RMNG is known for mobile activations and food truck marketing.
- Review their past work with brands similar to yours. Jack Morton has partnered with Disney, Google, and Netflix, making it a strong choice for entertainment and tech brands.
- Check if the agency understands your industry’s unique challenges and audience expectations.
3. Assess Scalability and Flexibility
- Business needs can shift, so the agency should have the ability to scale campaigns, expand activations, or pivot strategies when required.
- A flexible agency can handle multi-location events, hybrid activations, or evolving brand objectives without compromising execution quality.
4. Demand Measurable Results
- Data should be at the core of every campaign. Look for agencies that provide clear reporting on engagement, conversions, and brand impact rather than relying on vague success metrics.
- Transparency in measurement ensures that your investment leads to real, trackable outcomes, whether through audience reach, customer actions, or ROI.
5. Meet With Agencies Before Deciding
- Schedule discussions to understand their approach, creative process, and experience handling similar projects.
- A strong agency partner listens to your goals and provides tailored solutions instead of one-size-fits-all services.
- Look for a team that asks insightful questions and offers ideas that align with your brand identity and audience expectations.
As brands refine their experiential strategies, having the right tools and insights can make all the difference. Limelight provides the technology to track real-time engagement, capture lead data, and optimize activations to make every experience deliver measurable value.
If you're looking to improve your experiential marketing approach, Limelight can help turn insights into action.
