As our team members travel to trade shows around the U.S. and Canada, we’ve noticed more brands...

When it comes to tractors, combines, balers, harvesters or any other agricultural equipment, the...

Experiential marketing is one of the most impactful ways for brands to engage consumers. 

When it comes to creating unforgettable experiences and managing customer relationships, there are...

Automotive companies globally spend over a staggering $35 billion annually on marketing.

When it comes to car shopping, nothing beats the hands-on experience of a test drive.

Consumers have so many choices when it comes to which product to buy. 

Unfortunately, this presents...

Creating brand buzz, registering people for your event, qualifying leads, gathering on-site...

In a bygone era, a car dealership might have a jar for business cards and a sign reading, “Leave...

Live events are the No. 1 way to generate engagement and excitement around automotive products.

The Canadian International AutoShow returned in February following a two-year absence, setting...

Few industries have seen growth like craft brewing in recent years. Just walk into any store that...

In one of the most thrilling finishes to any sporting event in recent memory, Formula 1’s 2021...

TORONTO and DUBAI, UNITED ARAB EMIRATES,March 8, 2022/CNW/ - Seed Group, a company of the Private...

You’ve done it.

Working with one of your biggest automotive clients, you’ve pulled off an...

It’s January 2022, which means two things: Super Bowl LVI is almost upon us, and experiential...

Bold statement: 2021 was a year of huge changes in experiential marketing (Okay, not so bold.)....

What a year 2021 was for experiential. AI and AR gained traction as engagement tools. QR codes made...

Client service: the name of the game for every marketer. And if you work for an agency, it’s the...

While the economic impact of COVID-19 is likely to be felt for years to come, signs of recovery are...

When the pandemic struck, many brands and experiential marketers went into damage control mode to...

As live events continue to make their return, those who host, resource or plan events, as well as...

Empathy, Education and Expertise: Communications in Post-Pandemic Times

When you think of live...

Wait-and-see is not an option: Why proactivity is so crucial for brands and marketers post-pandemic

Disconnected, hard to run, measure, and scale. These probably aren’t the words that come to mind...

Many companies that plan experiential marketing campaigns host brand activations with free samples,...

Successful experiential marketing looks a lot like a successful omnichannel consumer journey...

“How did the event go?” When business leaders ask that, what they really want to know is: “What...

The luxury car market accounts for 6 percent of automobile sales in the United States, resulting in...

A well-rounded marketing strategy is key to driving sales, but whether you’re selling cars,...

What's new in experiential marketing? The latest research suggests that some brands are losing out...

It would be a fascinating puzzle if the stakes weren’t so high. Dealers everywhere are struggling...

Marketing for cannabis brands sounds like a dream job, and it actually can be. The wave of...

Few brands know how to prove the success of their experiential and brand experience campaigns. The...

When it comes to evolving your event and experiential marketing efforts, it’s true that you get out...

Remember when you had to explain what CRM stood for? If you’ve been in the marketing field for more...

There is no silver bullet for success. If you want to improve the consumer experience and the...

Like anything, if you want to see better results, you need to examine what you’re currently doing...

Shockwaves went through the world of advertising and marketing when the 80-year-old Glamour...

What's causing the experiential marketing industry to evolve, and how can leading brands retain...

Why do great ideas work for some people and not others? The same questions apply to the...

Personal interactions with customers at live events are brand magic. They can turn vaguely...

Marketing personas, which can act as guides through the murky world of purchase intent, have...

Consumers are constantly bombarded with ads and content. That’s why experiential marketing provides...

When AutoMobility LA takes over the Los Angeles Convention Center this November, luxury autophiles...

Some brands are absolutely crushing it with experiential marketing. They continue to create...

Without the right data, it becomes impossible for OEMs to build connected consumer experiences,...

As much as Americans love their vehicles, purchasing those vehicles has too often been perceived as...

You may have heard that the future is already here, it’s just not distributed evenly – that’s...

Vanity metrics are data points like impressions, subscriber numbers and downloads. They are easy to...

It's summertime, and experiential marketers across the United States are busy brainstorming their...

In a fickle marketplace where affinities can shift with a stiff breeze, experiential marketing...

If you are looking for original go-to-market strategies, start with a review of digital...

How much time should you spend mapping out all the fine details of your Customer Journey? The...

Marketing is a constant state of flux but, right now, it's all about sponsorships. More companies...

Car buyers may spend 59 percent of their journey looking at pricing, various models and choosing...

You rarely hear about brand ambassador accountability, but it could be the most important component...

Sales numbers for premium automotive brands have been trending upward despite technological...

Marketing will always be an exciting field because the rules keep changing. Customer expectations...

With its heavy focus on digital activity, it’s easy to forget that GDPR also impacts real-world ...

Remember when you had to explain what CRM stood for? If you’ve been in the marketing field for more...

So you've just created the ultimate experiential event. You've booked the venue, updated your...

The prevalence of connected vehicles, “internet of things” devices and other data-generating...

Personalized marketing is like the bowl of porridge in "Goldilocks and the Three Bears." It's not...

Audience size is not an effective measure of how well your event turned out. That might sound...

Just as cars run more smoothly when their tires are in alignment, marketing for OEMs operates more...

It is 2018. Consumers today expect timely, relevant and ultimately personalized experiences. In...

What are the top challenges in sponsorship marketing today? With the market changing so fast, it’s...

Two of the most influential marketing trends of 2018, personalization at scale and multi-channel...

Spring is in full swing, and there are thousands of motor shows taking place across the United...

From beverage brands to financial service providers, more and more organizations are incorporating...

In the digital age, first to market doesn’t mean as much as first to scale with stability. In the...

Your experiential agency partners are delivering sub-par data because they don't have the right...

Car shoppers are now spending less time making decisions about which car to purchase. This means...

Still wasting your time with vanity metrics? Analytics like page views, registered users and...

Making Your Own or Buying off the Shelf: What to Do?

Your enterprise wants to tap into modern...

The financial services industry offers many types of experiential campaigns to attract new...

What's your favorite game show? "Jeopardy?" "Wheel of Fortune?" "Who Wants to be a Millionaire?"

Marketing executives in the financial sector are overhauling their sponsorship evaluation...

The Ultimate Guide to In-Person Marketing Events

Sports sponsorships are the most common type of sponsorship among automotive manufacturers, with 64...

Calling all marketing experts! Experiential creates a stronger bond with consumers than any other...

For OEMs, understanding a consumer's car buying process is the foundation for crafting a...

How much does event marketing cost, really? Well, it isn't cheap. You need to hire sales reps,...

So you want to measure the ROI of your experiential campaigns? It might be harder than you think.

What data sources do C-level executives use to track events? Which ones are the most effective?...

Ever wondered why the world's top brands are so loved? There's science behind it, according to...

Conversions, click-throughs, customer surveys -- marketers have more passive and active data at...

You know that you're making sales at events and other live experiences, but you have one problem:...

Digital ad spend is on the decline, and more brands are spending cash on new marketing methods,...

Artificial intelligence is attracting a lot of attention and investment across all industries. The...

It's impossible to measure event ROI, right? Wrong. Now, there are a whole host of metrics that...

It's safe to say marketers and agencies are no longer in the honey moon phase. At least when it...

Trade show season is just around the corner, and brands will introduce innovative experiences at...

It shouldn’t be a secret that auto shows are an essential part of the OEM brand calendar. Nowhere...

The world of experiential marketing is changing, and people who work in the industry are constantly...

You've created a killer experiential marketing campaign. So now what? In a recent webinar, industry...

As winter draws its final breath, alcohol brands are busy making plans for outdoor brand...

How big is your marketing vendor footprint? Without realizing it, your company may have an overload...

Social and digital channels are at an all-time saturation point. It's no wonder then, why many...

It's still March, but experiential has already made a splash this year. More brands are using this...

Experiential is becoming a virtual reality for brands who crave innovative, immersive customer...

Millennials suffer from a common misconception that they are not in the market for cars. They...

When it comes to the modern consumer, lack of delivering a personalized experience is costing...

The automotive industry has many ways that it can leverage big data, with analytics and data...

In the experiential marketing world, things change fast. As technology is updated, new innovations...

The age of marketing generalists is over. The modern marketing leader must build a solid working...

Another new year is well under way, and new opportunities exist for marketers across the world....

Marketing to millennials is a muddle. Unlike the generations that came before them, young people...

Is your automotive marketing strategy optimized for how consumers research and purchase cars today?

With customers migrating away from physical interactions, experiential marketing has never been...

Increasing engagements, social media impressions and number of users are three important benchmarks...

In experiential marketing, creating unique live experiences is just half of the job. Yes, you might...

Driving better leads is more difficult than ever with new experiential marketing tactics that...

A great experiential marketing campaign is the newest gold standard in automotive marketing....

Experience is everything. That's proven to be quite literally true for market leading brands in...

The rise of experiential, event in-person marketing continues, with consumers favoring unique live...

The mind is much more powerful than any TV commercial or marketing campaign. Brands can spend...

One of the most rewarding brand activations in the experiential and event marketing industry is...

Today, consumers can and will easily skip, mute or block TV and digital ads, but attending an event...

Have you been keeping up with the latest developments in experiential marketing? When you're a busy...

Automotive marketing technology provides many ways to solve the roadblocks that stand between you...

Experiential is on the top of every good marketer's to-do list this year. As traditional...

You hear about marketing personalization as it applies to digital marketing, but you might not know...

One of the most exciting things about being in automotive marketing is that the field is always...

Insurance has long been closely tied to data in the form of actuarial tables. The more you know...

Another new year has begun, and new opportunities abound for marketers across the world....

Connected cars provide marketers with massive amounts of relevant data about their target market's...

For brands to be successful today, they need to plan sponsorship activations effectively. In the...

Alcohol and beverage brands are adding some fizz to their marketing mix with experiential -- the...

If you want to create experiential marketing campaigns that get results, you need to keep up with...

During a time in history when we have more data available to us than ever before, efficiently and...

Email is the most-used channel by consumers to engage with brands and vendors, according to ...

Experiential marketing has grown exponentially across industries in an effort to cut through the...

The world’s leading brands have spoiled the modern consumer—and it’s forcing experiential, event...

What matters is what’s measured. Even though there tends to be a great deal of subjectivity around...

Brand marketers, pay attention: AI has pulled both experiential and advertising from the depths of...

Automotive marketers use online metrics to assess the impact of digital advertising, but much of...

The promo team has gone home, the banners have come down, and the exhibition stands are packed...

As more and more brands realize the value of experiential marketing, the question on the minds of...

Do you want to take your knowledge of experiential marketing one step further? Would you like to...

It's no secret the advertising market will be flat in 2018. Consumers no longer want to be sold to;...

2017 was a huge year for experiential. More people attended live marketing shows -- over 2,000...

According to a 2017 report from Rakuten Marketing, 80 percent of global audiences say that online...

As brands pour more and more money into experiential marketing, the ability to get it right is more...

Challenger banks and FinTech firms are putting traditional financial institutions under pressure to...

Many brands are making a point to include experiential marketing in their strategy for the coming...

There's no question about it: we live in the digital age. In this fast-paced world, brands are...

It’s no secret millennials crave experiences over material possessions. Chief Marketing Officers...

From events to experiences, activations and emails, we’ve scoured the internet for the top live...

There were 5,234 craft breweries in the United States in 2016 -- up 16.2 percent from the year...

As consumers shy away from traditional advertising and digital marketing, experiential marketers...

The driving experience is changing rapidly, and getting the general public on board requires a...

An auto show is a critical marketing tool for automakers and marketers. Auto shows provide...

It’s been a big year for automotive marketing. VR, immersive headquarters, music activations—no...

For decades, the current banking business model has looked unassailable, protected by the fact that...

Most marketers think they have a solid understanding of their brand. But what does their audience ...

With event tech evolving at a lightening-fast pace, the question on many brand marketers' minds is:...

If automotive marketers are to make it in a slowing market, exploring new ways of reaching and...

Running a successful experiential marketing campaign is only half the battle when it comes to...

Event marketers have no shortage of data--the problem is putting it to use. 

2017 was a massive year in tech. Apple released the iPhone X, while Google Home and Amazon Echo...

As the new year approaches, executives looking to spur change must take control of their own...

American automotive brands are picking up speed. These companies spent $35 billion on marketing in...

Have you ever thought negatively about a brand for getting your name wrong? You’re not alone.

User...

As more people use ad blockers, tune out TV commercials and move away from traditional channels...

By using data to drive their decision making, banks and other financial institutions can improve...

Experiential marketing has been around since 1979, when Gary M. Reynolds founded GMR Marketing on...

The experiential agency space today is more competitive than ever. Regardless of whether your...

More Americans are suffering from "ad fatigue" -- and it's contagious. Ad block usage grew 30...

Experiential marketing is growing at an impressive rate, and the kinds of campaigns that perform...

Samples, giveaways, promo items -- everyone loves a freebie. Brands who optimize sampling...

The end of 2017 is a great time to start experimenting with experiential marketing activations....

What is the easiest way to sell more cars? For automotive brands, the answer is simple: put people...

In today’s marketing landscape, brands are feverishly looking for ways to break through the noise...

Brand engagement and sales are the ultimate marketing metrics, and one can't exist without the...

Consumers no longer want to be advertised to. In fact, they’ve found several ways to tune...

This is part 2 of our quick how-to guide on improving digital experiential activations.

Step 3:...

Test drive programs represent a major opportunity for both OEMs and dealerships to capitalize on...

This is the second part of our guide on how to prove and improve ROI/ROO reporting for experiential...

The Ultimate Guide To WOW Clients by Improving Digital Experiential

This is the first part of our...

Test drive programs represent a major opportunity for both OEMs and dealerships to capitalize on...

This is the first part of our guide on how to prove and improve ROI/ROO reporting for experiential...

This is the second part of a 3 part guide on planning and executing digital auto show experiences...

This guide provides eight actionable data-driven best practices to help automotive marketers...

Test drive programs represent a major opportunity for both OEMs and dealerships to capitalize on...

Lead generation and lead nurturing ranks as the most crucial and difficult aspects of marketing...