For OEMs, understanding a consumer's car buying process is the foundation for crafting a compelling, connected and personalized live marketing strategy.
It provides the key evidence you need to create seamless and connected experiences at auto shows, test drives, and other live marketing activations. With this data, you can determine what your consumers want, what information helps drive them to purchase faster, and how can keep them longer as brand advocates.
This latest infographic by market research company Lab42 outlines how consumers make decisions when it comes to purchasing a new car, as well as the biggest frustrations they face. Use these insights to form the backbone of your brand's live marketing strategy.
Some key facts from the research:
What touchpoints do you need to refine? Which are providing the most influence? What can you do to upsell a consumer? All this and more, below.
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember: