9 Podcasts Every Event and Experiential Marketer Should Check Out

The world of experiential marketing is changing, and people who work in the industry are constantly finding ways to excel. Fortunately, there's a simple way any event and experiential marketer can learn new techniques without having to make additional time investments - podcasts. 

These podcasts are hosted by the best of the best in the event marketing and online spaces, have millions of collective listeners, and pull together a unique combination of actionable information and helpful stories. Here are a few that will make you a better experiential marketer, starting now:

Best Podcasts for Event and Experiential Marketers

1. Mixery
2. Noah Kagan Presents
3. Catalyst
4. Talk Experiential
5. The Growth Mapping Podcast
6. The Adweek Podcast
7. Sprocket Marketing's Podcast
8. Milk Street Marketing
9. PixelSpoke Podcast

1. Mixergy

Mixergy is a podcast hosted by Andrew Warner, and it has quickly become one of the most popular business podcasts for entrepreneurs and marketing professionals. Each episode offers an interview with an entrepreneur who is successful in his or her field.

The podcast library currently offers more than 1,000 interviews with founders and is a great way for experiential marketers to learn the tricks of the trade and grab some new tactics in the XM space. Check out episode #1,545, "Solving the Problem of Lifestyle Engagement," which is a fantastic episode for XM specialists and will help solve the problems associated with dovetailing lifestyle marketing with XM.

2. Noah Kagan Presents

Noah Kagan is a well-known entrepreneur, investor, and tech genius. In addition to being employee #30 at Facebook, he's also the founder of Sumo.com and AppSumo. In his new podcast, Noah Kagan Presents, he tackles everything from interviews with experts in the areas of marketing, experiential marketing, social media, and more to case studies.

To get started, check out episode #16, "How to Focus Your Business to Be Successful - With Fiverr CEO Micah Kaufman." This is fantastic for any XM platform or firm that's looking to create more focus in their daily operations or within client interactions.

3. Catalyst

Catalyst is a podcast dedicated 100% to the topic of experiential marketing. By Cramer, this podcast looks at experiential marketing trends, strategies, and more. Each episode features an experiential marketing episode and uses a unique web of stories and anecdotes to help you achieve great things with your marketing.

To get started, check out Episode 8: "Family-Friendly Events, Global Monoculture, and EventTech."

4. Talk Experiential

Talk Experiential is another experience marketing-dedicated podcast that can be incredibly influential for experiential marketers looking to hone their skills. Each episode features an in-depth interview with a key player in the world of experience marketing, including Corey Blake, Chris Kielb, Don Winter and Adam Pierce, and more.

Check out episode #15, "Why the Guest Experience Matters: Marketing Lessons Gleaned From the Hospitality Industry."

5. The Growth Mapping Podcast

Hosted by marketing gurus Sujan Patel and Aaron Agius, the Growth Mapping Podcast takes aim at today's most profitable growth strategies and dissects how marketing professionals can use them to grow their businesses. Ideal for learning to claim more customers, earn more revenue, and take your business to the next level, the Growth Mapping Podcast is a must-listen.

Ideal for anyone who wants to gain a better understanding of social and how it can impact their marketing, this fantastic podcast is one you don't want to miss. To get started with this podcast, check out Episode 43, which helps new marketers figure out how to start marketing an entirely new business in 2018.

Additional Resources

Experience marketing is a growing field, and these five podcasts are currently the best (and most relevant) out there. While it may be tough to find experience marketing-specific podcasts to enjoy right now, there are dozens of additional resources for executives who want to educate their teams and promote learning within the firm.

Keep in mind that some of these one-off episodes are from brands and marketing firms, which may not be as reputable as material from thought leaders or research firms. Still, though, they can be a good place to get some information that's just emerging in the field.

Here are a few of the best:

• The Adweek Podcast: "Why Brands are Going Big on Experiential Marketing." While the Adweek podcast is diverse and far-reaching and not always specifically related to experience marketing, this podcast explores how digital channels help create the scale that activation and event planners always wanted. Thanks to this shift, one single stunt executed in public can quickly become a global sensation, even if it's only seen by a few people.
• Sprocket Marketing's Podcast: The episode titled "Lifecycle Marketing + Experiential Marketing's Perfect Match" is where executives should start here. Ideal for helping teams understand the connection between lifecycle and experiential marketing, this episode is clear, succinct, and to-the-point.
• Milk Street Marketing: The episode titled "Experiential marketing, pop-up cafes, and new business pitches" is a great place to start with this podcast. While the podcast, in general, is more marketing-general and less XM-specific, this episode covers experiential marketing, coworking sessions, small business expos, and a few other topics XM execs will love.
• PixelSpoke Podcast: The episode titled "Experiential Marketing and the Long-Tail" is a great place to start with this podcast. Hosted by Jeff Stephens, an expert on financial services branding, this episode covers a career spent in branding, and why XM is becoming so essential for brands that want to differentiate from the crowd.

As experiential marketing becomes more widespread in the world of online marketing, the resources associated with it will also become more widespread. For now, though, these podcasts and one-off episodes are a fantastic place to start and will be a great tool for any exec looking for education for themselves or their team.