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Marketing executives in the financial sector are overhauling their sponsorship evaluation activities — and for good reason. Re-engineering your ROI processes provides you with deeper marketing analytics and measuring tools so you can determine the right price to pay for sponsorships, facilitate activation strategies and optimize your investments.
Is it time to spring clean your own sponsorship strategy? Dust off your marketing hat and maximize ROI before summer rolls around. Here's how you do it.
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Not all data is created equal. This we know. And many metrics are nearly obsolete, even though some ...Read More
Disconnected, hard to run, measure, and scale. These probably aren’t the words that come to mind ...Read More