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1 minute read
As more people use ad blockers, tune out TV commercials and move away from traditional channels altogether, it’s easy to see why more brands are turning to experiential marketing, which creates deeper connections with consumers.
According to a recent study by Freeman, one in three CMOs will allocate between 21% and 50% of their budget to live experience marketing over the next three to five years. How can brands get the most out of their live marketing events?
In this webinar, Marianne MacNeil (Event Marketing Manager, BMW), Nicola Peragine (Senior Manager, Sponsorship, Scotiabank) and Christian Gani (VP of Development, Match Marketing) examine how changing buying behaviors have created new challenges for brands, and walk through best practices for live and experiential marketing in 2017 and beyond.
You can also download a summary of the webinar here.
In this session you will learn:
- How consumer expectations are challenging brands and shaping the way experiential marketing tactics are delivered
- The way top brands leverage technology to create seamless experiences before, during and after activations
- Strategies brands can start implementing to reduce event costs and improve ROI
