More than 50% Event Marketers Struggle to Measure the ROI of Personalization [Infographic]

Event marketers have no shortage of data--the problem is putting it to use. 

A recent report by event management firm Eventsforce surveyed 150 senior event planners and found that although personalization and data-driven marketing is a growing priority, many marketers are stumped when it comes to applying them:

• 73% of event planners prioritize data and personalization, yet more than 50% struggle to see how effective their efforts are in engaging attendees and building brand loyalty. Tweet this stat!
• 56% don't end up using all the data they collect for personalization; 44% find it difficult to determine how much personalization they should actually do. Tweet this stat!
• The top data collection tools for event personalization are registration systems (84%), CRM/marketing systems (62%) and surveys (29%). Tweet this stat!

The report surveyed event professionals in the U.S. and the U.K., and include corporations, associations, government and educational institutions, professional conference organizers and event management agencies.

The study also details the most popular methods of personalization, as well as other issues event planners are facing around personalization. Take a look at the below, or click to download it.