Top Resources For The Modern Automotive Marketer

One of the most exciting things about being in automotive marketing is that the field is always changing. New technology and platforms can create whole new ways of reaching your audience, seemingly overnight. 

An "always be learning" approach is a necessity for putting together automotive marketing campaigns that get the most out of your resources. When you want to expand your skills or stay on top of the latest experiential, event and in-person marketing news, these resources should be on your must-read list. These resources are selected based on the quality of information they offer, a focus on either automotive marketing or the latest in marketing trends, and a readership that fits the typical automotive marketer demographic.

1. Adweek

Adweek covers a broad range of digital media news, so it's an excellent source for finding new methods to adopt for auto marketing. This long-running publication focuses on brand marketing, agencies, digital, TV, video and marketing creativity. When you want to take a deep dive into more advanced marketing and advertising tactics, you should load this site. Start with this case study covering Hyundai's AI influencer marketing campaign.

2. Automotive News

Automotive News is a comprehensive trade publication for the automotive industry. You can read about sales, auto marketing campaigns, hirings and firings among industry leaders, upcoming vehicles and other information essential to your efforts.

3. Event Marketer

Event Marketer is a must-read resource for everyone looking for articles and insights on experiential marketing in all of its forms. You can find automotive industry content regularly featured, along with other face-to-face marketing topics. This site is appropriate for beginners looking for the foundations and more advanced marketers. Learn about some of the best automotive event marketing campaigns of the year.

4. Driving Sales

Driving Sales is a catch-all hub for everything related to automotive marketing and sales. This site includes everything from a university that teaches you the ins and outs of digital marketing for this industry to vendor ratings so you can get the tools that work the best for your campaigns. Make this your first stop of the day and get tips on keeping the in-person touch even when you're starting on digital channels.

5. The Dealer Geek

This automotive industry blog is run by a head of sales at a dealership and includes plenty of useful advice and hands-on experience in automotive marketing campaigns. While the primary focus of this blog is more on the sales side, you get a lot of functional tidbits and wisdom throughout the site. Get essential tips on nailing the first phone call that your lead makes to the dealership.

6. Automotive Digital Marketing

Automotive Digital Marketing is an active community of automotive sales professionals and marketers. This long-running group has a lot of resources available for its members, including events, blogs and advice. Start with this interesting opinion post talking about the current state of automotive marketing.

7. Think With Google

Think With Google is a general digital marketing and advertising resource that keeps you at the cutting edge of new techniques and technology. Their insights leverage Google's extensive data and capabilities, with useful reports and actionable ideas that you can apply to your auto marketing campaigns. This site is especially good for improving your mobile efforts. Explore more about your in-person customer experience here.

8. Econsultancy

Econsultancy is a digital marketing resource that frequently puts out useful reports covering the state of the industry. They report on innovations, analyze data, offer e-learning and connect marketing professionals with each other. This general purpose site serves as a good option when you want to broaden your understanding of digital marketing practices or to learn about upcoming trends. Start with this article about the automotive customer experience with four brand examples.

This mix of marketing resources gives you a powerful combination for your toolbelt. You can strengthen your core skills, prepare yourself for the future of digital marketing, learn about changes in the automotive industry and gain a better understanding of your car buying audience. Make sure these sites end up in your bookmark list or feed reader as soon as possible.