Top Media Resources for Experiential Marketers

If you want to create experiential marketing campaigns that get results, you need to keep up with the latest industry trends, the most ground-breaking research and the best brand case studies.

To help you keep informed about all things experiential marketing, the following are 10 of the best experiential marketing resources. These sites consistently provide the most groundbreaking news, in-depth content, and useful analysis.

1. AdWeek | Brand Marketing Section

The brand marketing section of AdWeek consistently delivers great content that offers tons of value to experiential marketers. A recent post from Sarah Priestman, CEO of Sense New York, titled "3 Priorities That Will Help Experiential Marketers Step Up Their Game in 2018," is a must-read for marketers looking to supercharge their results this year.

If you want expert content with actionable suggestions, this is a great site to check out.

2. CMO.com

CMO.com is an essential resource for experiential marketers looking to take advantage of the latest technology in their campaigns. Their article, "Emerging Technologies That Will Transform Experiences," offers suggestions on how to use everything from virtual reality to machine learning to improve your strategy.

Anyone who's keen to stay on the cutting edge of experiential marketing will benefit from checking out CMO.com.

3. Forbes | Forbes Agency Council

The Forbes Agency Council section of Forbes is a platform for top PR, creative and advertising executives to share their latest tips and trends. It's a goldmine for experiential marketing content, and their article, "Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials," by Joey Kercher, CEO of Air Fresh Marketing, offers some really valuable insight into advertising to young people using events and experiences.

If you want expert advice from a variety of industry leaders, this site is ideal.

4. The Drum | Experiential Marketing

The experiential marketing section of The Drum includes a great mix of opinion pieces, cases studies and analysis of experiential marketing trends. An opinion piece from David Schwarz, partner at Hush in Brooklyn, asks, "Have 'socially shareable' brand experiences gone too far?," and offers some really valuable food for thought for marketers interested in the relationship between experiential marketing and social media.

Anyone who's interested in new ideas around experiential marketing would do well to check this site out.

5. Marketing Week | Sponsorship and Experiential

Marketing Week offers some excellent analysis of news and trends in the sponsorship and experiential sector. One of their latest articles, "How to create lasting impact from immersive brand experiences," makes some excellent points backed up by real case studies and brand examples.

If you're looking for varied, in-depth experiential marketing content backed by solid data, this is the site for you.

6. Huffington Post | Experiential Marketing

The well-known Huffington Post has a dedicated experiential marketing section, and it's full of interesting and insightful articles. A recent post, "Don't Let the Buzz About Brand Experience Cloud Your Brand Idea," offers marketers an important reminder that even the best brand experience needs a strong and compelling brand idea behind it.

If you're interested in new takes on experiential marketing from a respected news source, it's worth checking this site out.

7. Campaign | Experiences

The dedicated 'experiences' section of Campaign is an excellent place to get inspiration from other experiential marketing campaigns. Although you'll need to sign up to view articles, registration is completely free. Their recent post, "Hasbro to create Monopoly-themed game experience in New York," offers a taste of the kind of valuable industry news you'll have access to.

If you struggle to keep up to date with developments in experiential marketing, this site is well worth a look.

8. Experiential Marketing News

This site does what it says, and does it well. Experiential Marketing News brings you all the latest experiential marketing news in easy-to-digest video format. You can filter news by experiential marketing, event marketing, social media and pop-up shops, so it's easy to find content that's relevant to you.

Their recent video, "Coca-Cola Sends a White Christmas to Singapore from Finland," is a great example of experiential marketing during the holiday season, and the video format makes the content of each event clearer than a written description could.

9. Event Marketer

Event Marketer is an excellent resource for all things related to event and experiential marketing. The site often covers topics not addressed by other experiential blogs and news sites, and their post, "Ten Fresh Tips for Keeping Events Safe and Secure in a Brave New World," is a great example of this.

If you're looking for a good mix of practical tips, current news and industry analysis, this is the perfect site.

10. Event Industry News

Event Industry News has some excellent content on event technology, from virtual reality devices to experiential marketing software. Their article, "Tech and experience design: a symbiotic relationship," is full of valuable insights. It's also worth checking out their 'brand marketing' section for tips on creating engaging events that work for your brand.

Experiential marketing is an area that's growing fast, with more than half of marketers planning to invest more in experiential content this year. This means that you can't afford not to stay up to date with the latest news and trends. The resources above will help you keep learning and developing your skills, ensuring that you stay at the forefront of the experiential marketing world.