Julia Manoukian

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February 5, 2018

Top Experiential Articles And Posts to Help You Drive Brand Awareness

Julia Manoukian

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Have you been keeping up with the latest developments in experiential marketing? When you're a busy professional, it can be hard to stay on top of all the most recent trends -- and that's why we're sharing the top experiential marketing articles from 2017. Keep reading for an easily digestible summary of top-performing experiential articles and posts that will help you drive brand awareness, along with key takeaways that you can put into practice in your own campaigns.

Reaching The Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials

This Forbes article by Joey Kercher, president and CEO of Air Fresh Marketing, made a splash on LinkedIn with over 500 shares. It's easy to see why the post was popular, as it offers a detailed explanation of exactly how experiential marketing can be used to target Millennials, a notoriously difficult group to reach. It breaks down exactly why experiences appeal to young people and provides valuable stats to reinforce its message.

Key Points

  • Millennials value experiences over material objects.
  • Authentic brand experiences appeal to Millennials.
  • Giving out branded freebies is an effective way to encourage social media sharing.

Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In

Patrick Coffee is a senior editor at AdWeek, and he's an expert in spotting industry trends. This in-depth article highlights some key reasons for the increase in experiential and event marketing spending, and provides tons of helpful insight for brands considering upping their experiential marketing budget.

Key Points

  • More brands than ever are investing in experiential marketing.
  • Experiential marketing is a tool that can complement traditional marketing channels, rather than replacing them.
  • Capturing data and measuring results is essential for experiential marketers.

The Best Experiential Marketing Campaigns of 2017

Posts about experiential marketing are infinitely more valuable when they include concrete examples of campaigns that have worked well. This article by Nikki Gilliland of eConsultancy gives you the chance to get all the inside details on some of the best experiential marketing campaigns of 2017.

Key Points

  • Innovative brand events get the best results.
  • Offering augmented reality experience via mobile phones increases engagement and makes retargeting easier.
  • Events focused on health and wellness are popular with consumers.

15 Fresh Faces Changing the Face of Experiential Marketing

Experiential marketing is all about staying on the cutting edge of experiences, and this article from Joel Comm at Inc. gives you details on 15 practitioners who are thinking outside the box to create amazing experiences.

You'll learn more about successful experiential marketing campaigns from around the world, promoting everything from beer to mattresses. Each example includes links to more detailed posts, so it's easy to learn more about the experiences that are relevant to you.

Key Points

  • Creating unique campaigns is the best way to get attention.
  • Even the most unlikely products can be successfully promoted via experiential and in-person marketing.
  • Partnering with other brands can take your campaigns to the next level.

Event Marketing Wisdom From 12 Social Media Experts

This blog post from Brandon Rafalson at Bizzabo is really valuable as it offers actionable social media advice from established experts who know how to get results. Contributors include Neal Schaffer of Maximize Your Social, Luria Pretrucci of Live Stream Pros, and Courtney Smith Kramer of Pure Matter.

The experts cover everything from using hashtags to live streaming your events, so there's something for every campaign.

Key Points

  • Use hashtags to promote your event and reach new audiences.
  • Create content that's easy for influencers to share online.
  • Promote your event visually using live video.

Top Alternative Forms Of Experiential Marketing That Drive Engagement

With over 32k followers on Twitter, Steve Olenski has considerably large influential power in the marketing space. His article on the top alternative forms of experiential marketing is a must-read for anyone looking to experiment and boost their engagement levels. He offers concrete event suggestions, along with examples of how they've worked for other companies.

Key Points

  • Educational experiences, like classes, are an excellent way to reach customers.
  • Offering unique, adventurous experiences boosts social media sharing.
  • Behind-the-scenes site tours are a great way to engage with local customers.

Luxury Brands Embrace Experiential Marketing to Stay Relevant

This unique article from reporter Samantha Shankman recognizes how important it is for luxury brands to stay relevant in the modern world and explains how experiential marketing is being used to promote some of the world's most expensive brands.

The post explains how experiences offer a chance to differentiate from other brands, something which can be challenging when marketing online. It includes examples of celebrity collaborations, smart location-targeting and branded art installations.

Key Points

  • It's easier for luxury brands to stand out in-person than it is online.
  • Building an emotional connection with customers is important for luxury brands.
  • Pop-up shops, boutiques and art installations can work well for luxury brands.

In an industry that moves as fast as experiential marketing, you can't afford not to keep up-to-date with the latest trends.

The experiential articles listed above provide valuable examples of successful campaigns, important data on what's currently working for brands and exciting predictions about the future of event and in-person marketing.

13 Experts Speak: Killer Activations To Engage The Modern Consumer [eBook]

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