Where the Rubber Meets the Road: Digital Auto Show Best Practices [Checklist]

An auto show is a critical marketing tool for automakers and marketers. Auto shows provide consumers with the opportunity to have a first-hand experience with your vehicles, engage with your brand, and ultimately lead to sales.

If automotive brands want to create an experience that’s as premium as they are, digital must be an essential part of their strategy.

McKinsey analyzed 24 customer touch points for more than 9,000 new car buyers and identified seven core touch point dimensions of consumers’ willingness to pay1. Of these, digital experience ranked second most important, just behind live experience.

This checklist provides eight actionable best practices to help automotive marketers improve the overall digital auto show experience for consumers, increase the quality and quantity of engagements and ultimately sell more vehicles at the dealership.

The best practises in this checklist were compiled by sourcing third-party data from industry experts such as Forrester, Accenture and Autotrader, and by analyzing internal data from hundreds of auto shows across North America.

Whether you target the luxury automotive segment or the mainstream consumer market, these actionable pointers will help you develop an onsite display and digital system which captures consumer attention, offers them a seamless experience and provides sales reps with the critical information they need to service patrons in the most personalized manner possible.

Click here to download this checklist.

In this checklist we'll cover:

• Eight best practices to help automotive marketers improve quality of engagement.
• How to provide a superior consumer experience that will lead to higher sales.
• How to increase the number of opportunities to capture richer data.