When it comes to car shopping, nothing beats the hands-on experience of a test drive.
The Limelight Blog
Helpful experiential marketing content, best practices, tips and easy-to-use info.
Consumers have so many choices when it comes to which product to buy.
Unfortunately, this presents...
Creating brand buzz, registering people for your event, qualifying leads, gathering on-site...
In a bygone era, a car dealership might have a jar for business cards and a sign reading, “Leave...
Live events are the No. 1 way to generate engagement and excitement around automotive products.