It's safe to say marketers and agencies are no longer in the honey moon phase. At least when it comes to traditional marketing, there has been 10 percent less business in 2017 than the previous year. More clients are doing things in house. And new research from marketing agency Provoke Insights shows there's a bunch of other problems affecting the relationships between marketers and agencies.
Carly Fink, principal and head of strategy and research at Provoke Insights elaborates.
"The advertising pitch process is more competitive than ever, with more than two-thirds of companies conducting all or some of their marketing initiatives in-house."
The top drivers of discontent? Cost, agency responsiveness, and access to research.
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