Event Marketing Trends and Challenges [Infographic]

Social and digital channels are at an all-time saturation point. It's no wonder then, why many consumers (millennials, boomers, Gen Z) are turning to offline channels to connect. As the investment in event and experiential-related campaigns continues to increase, marketers are tasked with optimizing their campaigns and breaking through the noise. To help, here are the top event marketing trends and challenges of 2018 and beyond. 

Take a look at the following event marketing statistics. If you're short on time, here are the top stats you should know.

• 95% of marketers agree that live events provide valuable opportunities to form in-person connections in an increasingly digital world.
• 29% of event marketers said that increasing revenue from events was their biggest challenge.
• The top 3 features event organizers want in an event app are: onsite registration (19%), registration within app (16%) and content capture (15%).

Ontop of this, 86% of event marketers believe that technology can have a major positive impact on the success of their events. Take a look at the infographic below for more stats on promotion, business and social as they relate to XM.