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1 minute read
One of the most rewarding brand activations in the experiential and event marketing industry is sponsorships. These activations generally center around a specific meeting of like-minded individuals who share a common interest or objective. Brands invest a lot of time and resources into sponsorship activations and they tend to benefit both the communities they target as well as increase the awareness and marketing objectives of their corporate sponsors.
According to HBR, sponsorship marketing “frequently delivers less than optimal results for the marketer.” How do marketers use sponsorships to increase their marketing value? The answer lies in a strategic framework that enables brands to leverage technology and weave in digital elements to drive and prove ROI. By doing this, they can provide greater value to their target themselves, their sponsors and ultimately, their target audiences.
This eBook gathers insights from third-party sources such as HBR, the Association of National Advertisers and research firm IEG to illustrate best practices when it comes to executing sponsorships in the digital age.
Click here to download this eBook.
In this eBook we'll cover:
- 7 steps to help improve attendance, increase engagement, and enhance brand appeal.
- The KPIs your C-level executives look for to reflect successful campaigns.
- Best practices for executing and optimizing sponsorships in the digital age.
