Challenge: 

Increase the presence, awareness, and interest of the smart for two vehicles across Canada while registering hot leads for quick deal follow-up.  Capture participant feedback while interacting with the product.

Solution:

Use Limelight's test-drive feature to capture hot leads digitally, so dealer can receive data quickly for customer follow-up.  Leverage the video feature and survey to obtain immediate consumer feedback.

At the Event

• Attendees registered for a test-drive by filling out the digital test drive form
• A photo of their driver's license was captured and saved with their test drive form.
• A digitally signed waiver was also saved with the waiver.
• Participants could also enter a contest at point of registration.
• A triggered Thank You email was sent immediately after registration to those who participated in the test drive and contest.
• During the test drive, the participant had the option to have a feedback video captured, providing immediate feedback of the car they were test driving.
• Post-test drive surveys were conducted for immediate feedback on the car
• Photo Share feature was used to capture participant interacting with the smart.  Photo had a branded overlay and was immediately sent to their email.

Post-Event

• Data captured was securely provided to smart to allow timely follow-up of hot leads
• Videos captured were assessed for feedback of the vehicle

Results:

• All opt-in participants were communicated with and placed in smart sales funnel
• Videos assessed were used for key learning's