For brands that employ experiential marketing to engage customers, digitally wrapping each element of their event(s) into one connected package needs to be part of the plan.
From creating buzz and registering people, to qualifying leads and gathering insights on site, to alerting dealers and personalizing communications, the right XM software creates a journey and connects every aspect of an event. It should also be quick and easy to deploy, scalable, integrate into your existing tech stack and work within a budget.
That’s a lot of prerequisites (and isn’t even an exhaustive list). So, when it comes time to either build or buy that kind of system, it’s a big decision.
There’s no doubt that building is the sexier approach. Developing proprietary software allows you to customize everything from the ground up and adapt it as needed when your XM approach changes. It also makes for a great press release.
But (and it’s a big but) that development takes a lot of time and resources (human and CapEx) to produce a viable platform, fix any bugs and keep it updated. Unless you’re going to monetize it (think Amazon and AWS), it’s more a sinkhole than a mountain top to sing from.
That’s why big names in the automotive, powersports, CPG and insurance verticals partner with Limelight to power their global events. Doing so accomplishes everything and more listed above to expand loyalty programs, provide real-time data and analysis to the people who need it most, prove the ROI of XM programs and — in the end — sell more.
Limelight’s single system ensures short lead times (weeks, days — even hours), solutions that solve every problem or fill holes as needed, a fixed budget, scalability, complete data security, continuous updates and 100 per cent uptime. All without taxing anyone’s product and IT departments.
The TL;DR is that brands like BMW, BRP, Kellanova and Progressive know what they’re best at, and building an XM software system isn’t it. That’s why, as leaders in their fields, they look to the leader in ours when planning events.
Whether you’re activating at an auto show, a golf tournament, a music festival or on a street corner, Limelight is the go-to digital backbone for brands big and small. Our no hassle, single-system solution allows marketers to work smarter, not harder and focus on what matters most to them: creating memorable experiences that lead to conversions.
Limelight Platform. Work smarter, not harder.