As consumers shy away from traditional advertising and digital marketing, experiential marketers are under even more pressure to step up their game. But just because a lot of marketers are dropping dollars, it doesn't mean they're doing it well. So, how can experiential, brand, event and live marketers create effective experiential marketing campaigns?
Corporate events management, brand activation and product launch company M2Live has created this infographic that outlines a ton of valuable tactics you need to make your event memorable and effective. Measuring success, for example, helps marketers know if they're hitting the right sentiment while the providing a sensory experience helps create an unforgettable activation. Consider these key pillars to event marketing before planning your next event: