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Julia Manoukian

Julia is focused on creating, managing and producing everything content-related at Limelight. From product to content marketing, she is committed to constantly evolving the company's marketing strategy to exceed the demands of the ever-changing buyer.

The Experiential Marketing Hub

Categories

Analytics, Measurement & ROI

Consumer Experience

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7 Min Read

From Online to Offline: Maximizing ROI Along the Consumer Journey

Editors' Picks

Live & XM Marketing

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| 7 Min Read

Beyond Experiential Marketing Technology: People for Success

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Live & XM Marketing

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| 10 Min Read

Experiential Marketing: Top Challenges And How To Overcome Them [Executive Research]

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Automotive

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| 8 Min Read

AutoMobility LA: Selling Cars Is No Longer Enough

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Popular Content

Financial Services

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| 12 Min Read

Top Challenges In Sponsorship Marketing And How 3 Fortune 500 Leaders Overcame Them

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Live & XM Marketing

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| 4 Min Read

Data Is the Golden Ticket to Personalization in Experiential Marketing

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Agency

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| 7 Min Read

How to Empower Your Experiential Agency Partners with Software

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Analytics, Measurement & ROI   |   7 Min Read

How to Double Your Experiential Marketing ROI Using Data

What's new in experiential marketing? The latest research suggests that some brands are losing out on ROI because of poor marketing choices. Don't fall into this trap. You can improve ROI this spring ...

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Live & XM Marketing   |   7 Min Read

Lead Generation   |   7 Min Read

How Cannabis Companies Can Stand Out with Experiential Marketing

It should come as no surprise that the more we live our lives online, that stronger our desire to seek experiences offline. It can be a shock to remember most of what we consider essential to our ...

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Automotive   |   9 Min Read

How to Run an Operationally Efficient Dealership with Tech

It would be a fascinating puzzle if the stakes weren’t so high. Dealers everywhere are struggling to find a way forward as costs rise, margins shrink and the future of car sales fluctuate wildly.

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Live & XM Marketing   |   7 Min Read

Top Trends In Data Collection Technology by Cannabis Brands

Marketing for cannabis brands sounds like a dream job, and it actually can be. The wave of legalization and cultural acceptance has been amplified by the success of earlier adopter states, making ...

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Live & XM Marketing   |   5 Min Read

How Progressive Brands Approach ROI Measurement

Few brands know how to prove the success of their experiential and brand experience campaigns. The ones that do better manage their marketing spend. They make more powerful campaign decisions. They ...

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Drive Bottom-Line Results Without effective data capture, your company could be lagging behind. Watch our webinar, “Event & Experiential Trends in 2018: What Consumer Experts Are Saying,” and learn what major brands are doing to drive engagement and lift sales. Watch On-Demand