Beat The Competition With These Data-Driven Sponsorship Insights [Infographic]

For brands to be successful today, they need to plan sponsorship activations effectively. In the past two years, having a digital presence went from holding zero importance to becoming an essential part of the conversation. But, is including data-driven sponsorship activations as part of your experiential strategy enough? How can you take your sponsorships to the next level? 

The following infographic by data management platform Umbel outlines how brands can create even better activations and continually beat out the competition. Did you know:

• $60 billion gets spent in sponsorships around the world annually
• 80% of sponsorship spend is in sports and entertainment
• 80% of marketers report that the need to validate sponsorship results has increased dramatically but only 35% actually measure their campaigns' effectiveness and impact