A Gap in Experiential: Only 8% Consumer Experiences Rated As 'Excellent' [Infographic]

It's no secret the advertising market will be flat in 2018. Consumers no longer want to be sold to; they want authentic engagement, memorable experiences and personalization at scale. So, what better time to integrate experiential marketing into your plan than now?

Field and experiential agency GottaBe! marketing has put together this infographic on why brands need experiential marketing more than ever, and how to do it right. They've used data from a variety of sites, including Adage and eConsultancy as well as case studies from Adidas and Samsung. Before you dive in, take a look at the following statistics:

• Only 8% of consumer experiences are rated as "excellent," whereas 2 out of 3 customer experiences are rated as "okay," "poor," or "very poor." Tweet this stat!
• 62% of consumers say previous unique experience is very important when deciding what specific brands to use in the future. Tweet this stat!
• 72% of people will go with a unique customer experience in buying one brand over another in a crowded market place. Tweet this stat!