With event tech evolving at a lightening-fast pace, the question on many brand marketers' minds is: How can I stay current with technology and new marketing disciplines?
Software, data and technology are changing how experiential marketing teams perform, measure and improve their jobs. The following infographic from event creator Maximillion illustrates how the latest tech will shape the event management space in the coming years. It's based on a study in the UK, but the information is universally applicable. Key trends shaping the industry include:
- Email and Marketing Automation: With marketing automation, you can send more personalized emails to prospective attendees and, based on the actions they took, continue communication after the event is over.
- Virtual reality: Not only can virtual reality be used to boost attendee engagement, but virtual reality booths can also be set up to host meetings.
- Robots and Drones: Robots and drones are currently being used to do photography and video during events, but additional potential lies in fulling service roles like bartending, personal assistants and booth attendants.