As more and more brands realize the value of experiential marketing, the question on the minds of both executives and strategists is: how can I stand out and engage the modern consumer?
The answer, of course, depends on who you’re trying to reach, and the industry you serve. But there are some overarching trends that tie great experiences together. A valued customer receiving free VIP tickets to the city’s hottest auto show. A personalized thank-you note including a photo of you and your family during your bank’s latest branch opening. No more irrelevant, annoying emails, ever.
How do brands meet (and exceed) consumers’ heightened expectations to stand out today? From a tactical standpoint, what does success look like?
To find out, we asked some of the most progressive individuals who are redefining what it means to be an experiential marketer today. The following experts have been recognized by media such as Forbes, EventMarketer and AdWeek, and have delivered premium consumer experiences for some of the top brands in the world such as Nike, Marc Jacobs, and ADP.
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In this eBook we'll cover: