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Experiential Marketing Resources

A library devoted to helping marketing leaders plan, build, personalize and measure
every live experience.
Featured

Webinar: Gaining Clout in the Attention Economy & The Role of Experiential

Match Marketing and Limelight will challenge you on how your brands connect today and show you ...

Watch Now
Featured

The Definitive Guide To Experiential Marketing

How leading brands run, measure and scale offline marketing today.

Download Now
Featured

WEBINAR: Creating A Unified Consumer Journey Across All Channels

ComScore will reveal exclusive insights and explain why the time of broken experiences and ...

Save Your Seat
Featured

Increasing The ROI Of Your Experiential Marketing Efforts: What Top Brands Do

Examine how changing buying behaviors have created new challenges for brands, and walk through ...

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eBook

100 Stats to Drive Your Events and Experiential Marketing Strategy In 2018

The major trends affecting brands and their agencies

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eBook

13 Experts Speak: Killer Activations To Engage The Modern Consumer

A Guide to Proving & Improving Experiential & Live ROI

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eBook

7 Steps to Improve Financial Services Event Results With Personalization Tech

How two major global financial institutions used personalization to improve results

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Infographic

8 Steps to Tie Sales Figures Back To Your Experiential Marketing Campaigns [Infographic]

Using metadata from thousands of activations for Fortune 500 companies across industries and ...

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eBook

Accelerating Results At Experiences And Events With Personalization: 7 Steps In Automotive Marketing

How Toyota and Acura use personalization for better results before, during and after live ...

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eBook

Auto Marketing in 2018: How To Use Data From Events and Experiential To Optimize Results

How to use data from events & experiential to optimize results

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eBook

Data-Driven Experiential Trends for 2018 You Don’t Want To Miss

Here are three data-driven experiential trends you should look out for in 2018.

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Webinars

Event & Experiential Marketing Trends In 2018

In this executive webinar, industry experts discuss the trends they saw in 2017

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eBook

Events and Experiential in 2018: 10 Financial Service Leaders Speak

Overcoming Measurement, ROI, and Other Marketing Challenges

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eBook

Events and Experiential in 2018: 10 Financial Service Leaders Speak

Learn how 10 financial service leaders impact marketing bottom line with experiential and ...

Download Now
eBook

Financial Services Marketing In 2018: How To Use Data From Events and Experiential To Optimize Results

Why a lack of data from your experiential financial services marketing is negatively affecting ...

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eBook

How The Fortune 500 Overcome Sponsorship Challenges

How leaders at Wells Fargo, HSBC and Sun Life Financial drastically improve results.

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Webinars

How to Measure & Boost Sponsorship Results in Finserv: 2 Case Studies

Best practices for executing and optimizing sponsorships in the digital age.

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Webinars

How to Measure the ROI of Experiential Marketing: A Step-by-Step Guide

In this executive webinar, we’ll walk through a step-by-step guide on how to run a successful ...

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Webinars

How to Measure the ROI of Experiential Marketing: A Step-by-Step Guide

Walk through a step-by-step guide on how to run a successful experiential program and prove ...

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Webinars

How to Measure the ROI of Experiential: Tools and Applications

How the most progressive brands leverage digital elements to connect and measure live ...

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eBook

How To Optimize Sponsorship Results in The Digital Age

7 steps to help improve attendance, increase engagement, and enhance brand appeal

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Webinars

How VR and Other Immersive Technologies Are Changing the Experiential Marketing Landscape

Industry experts get real about the current state of immersive technologies and what the ...

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Webinars

Increasing The ROI Of Your Experiential Marketing Efforts: What Top Brands Do

Examine how changing buying behaviors have created new challenges for brands, and walk through ...

View Now
Infographic

Mindset, Skillset, Toolset: Maximizing the Benefits of Live Marketing

Learn the information you need to meet — and exceed — the heightened demands of the modern ...

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eBook

The Blind Spot in Automakers' Offline Marketing Strategy: How OEMs Overcome This Challenge Today

How BMW and Porsche connect online and offline data to lift sales

Download Now
eBook

The CRM Team’s Guide To Experiential Data Capture

Learn the 6 keys to leverage your CRM

Download Now
eBook

The Definitive Guide To Experiential Marketing

How leading brands run, measure and scale offline marketing today.

Download Now
Webinars

WEBINAR: Creating A Unified Consumer Journey Across All Channels

ComScore will reveal exclusive insights and explain why the time of broken experiences and ...

Save Your Seat
Webinars

Webinar: Gaining Clout in the Attention Economy & The Role of Experiential

Match Marketing and Limelight will challenge you on how your brands connect today and show you ...

Watch Now
eBook

What Is Live Marketing Automation?

The truth is you probably already run a lot of these experiences because they’re absolutely ...

Download Now
Checklist

Where the Rubber Meets the Road: Digital Auto Show Best Practices

8 actionable best practices to help automotive marketers improve the overall digital auto show ...

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