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What to Expect When Events Come Back: Post 2

Editors' Picks

Live & XM Marketing

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| 10 Min Read

Experiential Marketing: Top Challenges And How To Overcome Them [Executive Research]

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Automotive

Live & XM Marketing

editor

| 10 Min Read

The Psychology Of Luxury Car Buyers: 7 Considerations

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Live & XM Marketing

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experiential marketing activations

experiential marketing

live marketing

event marketing

live marketing activations

| 7 Min Read

Beyond Experiential Marketing Technology: People for Success

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Popular Content

Strategy

Live & XM Marketing

Lead Generation

popular

| 10 Min Read

The Psychology Behind Experiential Marketing

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Strategy

Live & XM Marketing

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| 10 Min Read

Event Cancellations: an update on the impact of coronavirus on the event industry

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Consumer Experience

Live & XM Marketing

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| 10 Min Read

How companies are adapting to help fight coronavirus

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Alcohol

Alcohol

How to Plan a Seasonal Sampling Event: A 5-Step Guide for Brands and Agencies

As winter draws its final breath, alcohol brands are busy making plans for outdoor brand activations. This summer, thousands of festivals will take place across the United States, providing beverage ...

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Alcohol

Beyond Lips to Liquor: What Happens After Your Activation?

Alcohol and beverage brands are adding some fizz to their marketing mix with experiential -- the most effective way to build connections with consumers. Branded activation strategies help companies ...

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Alcohol

Big Brands Should Know About These 3 Activation Strategies From Craft Breweries

There were 5,234 craft breweries in the United States in 2016 -- up 16.2 percent from the year before. It seems Americans, thirsty for craft beer, are swapping big-name brands for up-and-coming ...

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Drive Bottom-Line Results Without effective data capture, your company could be lagging behind. Watch our webinar, “Event & Experiential Trends in 2018: What Consumer Experts Are Saying,” and learn what major brands are doing to drive engagement and lift sales. Watch On-Demand