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Why you need to open up the experiential marketing black box

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Live & XM Marketing

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Experiential Marketing: Top Challenges And How To Overcome Them [Executive Research]

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Automotive

Live & XM Marketing

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The Psychology Of Luxury Car Buyers: 7 Considerations

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Live & XM Marketing

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Beyond Experiential Marketing Technology: People for Success

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Popular Content

Live & XM Marketing

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10 Reasons You Need to Collect Data at Every Activation

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Financial Services

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Top Challenges In Sponsorship Marketing And How 3 Fortune 500 Leaders Overcame Them

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Live & XM Marketing

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Data Is the Golden Ticket to Personalization in Experiential Marketing

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Alcohol

Alcohol

How to Plan a Seasonal Sampling Event: A 5-Step Guide for Brands and Agencies

As winter draws its final breath, alcohol brands are busy making plans for outdoor brand activations. This summer, thousands of festivals will take place across the United States, providing beverage ...

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Alcohol

Applying Consumer Psychology To Improve The Results of Your Alcohol Marketing Campaign

The mind is much more powerful than any TV commercial or marketing campaign. Brands can spend hundreds of thousands of dollars on marketers and managers, but, ultimately, purchasing decisions are ...

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Alcohol

Beyond Lips to Liquor: What Happens After Your Activation?

Alcohol and beverage brands are adding some fizz to their marketing mix with experiential -- the most effective way to build connections with consumers. Branded activation strategies help companies ...

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Alcohol

Big Brands Should Know About These 3 Activation Strategies From Craft Breweries

There were 5,234 craft breweries in the United States in 2016 -- up 16.2 percent from the year before. It seems Americans, thirsty for craft beer, are swapping big-name brands for up-and-coming ...

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Alcohol

Beyond Vanity Metrics: How to Measure And Grow ROI from Sampling Events

Samples, giveaways, promo items -- everyone loves a freebie. Brands who optimize sampling experiences at trade shows, conventions and live events often generate more customers and sales. Eighty-one ...

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Drive Bottom-Line Results Without effective data capture, your company could be lagging behind. Watch our webinar, “Event & Experiential Trends in 2018: What Consumer Experts Are Saying,” and learn what major brands are doing to drive engagement and lift sales. Watch On-Demand