Live & XM Marketing
editor
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Automotive
| 7 Min Read
Strategy
Lead Generation
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Consumer Experience
Successful experiential marketing looks a lot like a successful omnichannel consumer journey strategy: all interactions between consumers and the brand are consistent. That means the right message to ...
For OEMs, understanding a consumer's car buying process is the foundation for crafting a compelling, connected and personalized live marketing strategy.
What data sources do C-level executives use to track events? Which ones are the most effective? What are the experiential trends for using data to improve live experiences? Two consumer experts ...
