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Why you need to open up the experiential marketing black box

Editors' Picks

Live & XM Marketing

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Experiential Marketing: Top Challenges And How To Overcome Them [Executive Research]

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Automotive

Live & XM Marketing

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The Psychology Of Luxury Car Buyers: 7 Considerations

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Live & XM Marketing

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| 7 Min Read

Beyond Experiential Marketing Technology: People for Success

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Popular Content

Live & XM Marketing

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10 Reasons You Need to Collect Data at Every Activation

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Financial Services

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| 12 Min Read

Top Challenges In Sponsorship Marketing And How 3 Fortune 500 Leaders Overcame Them

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Live & XM Marketing

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| 4 Min Read

Data Is the Golden Ticket to Personalization in Experiential Marketing

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Lead Generation

Lead Generation

How Cannabis Companies Can Stand Out with Experiential Marketing

It should come as no surprise that the more we live our lives online, that stronger our desire to seek experiences offline. It can be a shock to remember most of what we consider essential to our ...

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Lead Generation

Why Your Lack of Brand Ambassador Accountability Is Costing You

You rarely hear about brand ambassador accountability, but it could be the most important component of your experiential campaigns.

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Lead Generation

Improving Engagement for Experiential Contesting

What's your favorite game show? "Jeopardy?" "Wheel of Fortune?" "Who Wants to be a Millionaire?"

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Lead Generation

Consumer Experts Reveal Today's Biggest Experiential Trends for C-Level Executives

What data sources do C-level executives use to track events? Which ones are the most effective? What are the experiential trends for using data to improve live experiences? Two consumer experts ...

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Lead Generation

New Research Reveals 6 Ways to Boost Brand Love [Roundup]

Ever wondered why the world's top brands are so loved? There's science behind it, according to brand-new research. Media company Oath got 150,000 consumers in 13 countries to reveal why they swoon ...

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Drive Bottom-Line Results Without effective data capture, your company could be lagging behind. Watch our webinar, “Event & Experiential Trends in 2018: What Consumer Experts Are Saying,” and learn what major brands are doing to drive engagement and lift sales. Watch On-Demand