Success Story
How Lindt Increased Their Database Size by 374%
As a prominent consumer brand, Lindt participates in a broad range of brand experience marketing initiatives, including in-store experiential, retail activations, events, and contests across North America. Despite their strong brand presence, they lacked a deep understanding of their consumers.
Location: Global
Employees: 3,000+
Industry: Food & Beverage
Background
Understanding consumers on a deeper level
Lindt is known for crafting premium chocolates and engaging in memorable in-store experiences, retail activations, and events. But even a powerhouse brand like Lindt faced challenges.
While their marketing looked fantastic on the surface, they craved a deeper understanding of their consumers—what made them tick, what they loved, and how to connect with them in more meaningful ways.
Challenge
Disconnected experiences were holding Lindt back
Even the best brands can stumble when the pieces don’t fit together. Lindt’s marketing efforts were fragmented, making it hard to connect with consumers and even harder to measure what worked. They knew they needed to solve some critical issues:
- No actionable data: Offline marketing efforts often left them guessing, with unclear results and lost leads.
- Lack of personalization: Consumers expected more relevant and seamless experiences than Lindt could deliver.
- Performance blind spots: Without visibility into what worked and what didn’t, optimizing campaigns felt like a shot in the dark.
They needed a way to not only engage their audience but also collect insights to fuel smarter marketing.
Solution
Turning insight into action with Limelight
That’s where Limelight came in. Lindt needed a partner to help them do more than run events—they needed to create meaningful connections and gain the insights to back them up. Limelight delivered a game-changing solution:
- Clear performance insights: Lindt could finally see which marketing efforts were delivering results and which weren’t.
- Unforgettable consumer experiences: By creating seamless, personalized interactions, Limelight helped Lindt grow their database, drive sales, and delight their audience.
- Complete consumer view: With unified data across campaigns, Lindt gained a 360-degree understanding of their consumers’ preferences and behaviors.
Results
From insights to incredible growth
The impact was undeniable. Lindt’s work with Limelight redefined what was possible for their marketing, delivering results like:
- 49% better attendance at events through coupon strategies.
- 374% growth in their marketing database, turning casual event goers into valuable leads.
- 3.2x more email opens, ensuring their message truly resonated.
- 70% higher clickthrough rates, driving more engagement than ever before.
These results didn’t just happen—they were the outcome of meaningful consumer connections, backed by data and seamless execution.
See the Limelight platform in action
Unlock the full potential of your experiential marketing with Limelight. Get a demo and see how your marketing team can capture more qualified leads, streamline event management and report on ROI.