Boost event success with seamless lead and data capture

Everything you need to create data-driven and memorable experiences

Limelight is an all-in-one experiential marketing solution designed to address the gaps and challenges in event execution. From registrations and lead capture to communication and reporting, we deliver everything you need to create memorable and data-driven experiences.

Effortlessly enhance your event experience

The reality of events is that they constantly change, and when they do, it's easy with Limelight.

Drag-and-drop builder

Easily build stunning micro-sites, landing pages and registration forms with our drag-and-drop builder. You're in complete control over the look and feel of your campaign assets.

Customizable templates

Get started quickly with customizable templates suited for various activations–all within one platform. Whether it’s a test drive or a sponsorship event, tailor these templates to meet your goals.

Personalize content for customers 

Connect with prospects through personalized journeys based on their behavior. Use dynamic content personalization to ensure that every interaction, whether emails, calls or SMS, is relevant.

Capture qualified leads

Generate qualified leads and capture first-party data before, during and after events. Use opt-in forms and contextualized waivers to gather information, even in areas with poor internet connectivity.

Use across multiple channels

Whether email, social media, or on-site activations, Limelight ensures your brand message is consistent and reaches your audience wherever they are.

Capture first-party data

Gather first-party information quickly and easily during your events. Whether through kiosks, mobile apps, or digital forms, Limelight’s data capture tools ensure you effortlessly collect accurate and valuable data.

Prioritize interested leads 

Limelight allows you to set up lead scoring criteria to focus high-quality leads based on their interactions. This helps your team focus their efforts on the most promising opportunities.

Maximize your event ROI

Gain actionable insights to help optimize your strategies and maximize your ROI.

Analyze performance in real-time 

Access all your campaign data in one place with a real-time analytics dashboard. Track key metrics like engagement, conversion rates, and ROI, giving you the power to make data-driven decisions on the spot.

Learn about customer behavior

Dive deeper into customer behavior with detailed analytics that reveal what’s working and where you can improve. Integrate with your CRM to get a holistic view of customer interactions.

Deliver meaningful insights across teams

Share insights with customizable reports highlighting the metrics that matter to your team and stakeholders. Whether it’s a high-level summary or an in-depth analysis, build reports to suit your needs.

Integrate with business critical tools

Ensure your marketing data is used to its fullest potential by integrating it with your CRM. 

Sync data with your CRM

Limelight integrates seamlessly with your existing CRM systems, ensuring that all captured data is automatically synced and updated.

Automate personalized touchpoints 

Connect with your marketing automation tools to streamline follow-up activities. Automate personalized email campaigns, segment leads, and communicate with leads after each event.

Robust data privacy compliance and reliability 

Our platform prioritizes data privacy and compliance, adhering to regulations like GDPR and CCPA, to keep your customer information secure.