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Limelight Experiential Marketing Platform

Boost event success with seamless lead and data capture

Streamline data collection, event registrations, and onsite lead capture. From micro-sites to inventory management and secure payment gateways, our experiential marketing platform ensures seamless event execution.

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TRUSTED BY THE WORLD'S LEADING BRANDS AND AGENCY PARTNERS

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Everything you need to create data-driven and memorable experiences

Limelight is an all-in-one experiential marketing solution designed to address the gaps and challenges in event execution. From registrations and lead capture to communication and reporting, we deliver everything you need to create memorable and data-driven experiences.

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56% 

increase in qualified leads.

72%

improvement in lead-to-sale conversion.

203%

increase in sales from consumers who experienced a brand’s live marketing events.

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Effortlessly enhance your event experience

The reality of events is that they constantly change, and when they do, it's easy with Limelight.

Drag-and-drop builder

Easily build stunning micro-sites, landing pages and registration forms with our drag-and-drop builder. You're in complete control over the look and feel of your campaign assets.

Customizable templates

Get started quickly with customizable templates suited for various activations–all within one platform. Whether it’s a test drive or a sponsorship event, tailor these templates to meet your goals.

Personalize content for customers 

Connect with prospects through personalized journeys based on their behavior. Use dynamic content personalization to ensure that every interaction, whether emails, calls or SMS, is relevant.

Capture qualified leads

Generate qualified leads and capture first-party data before, during and after events. Use opt-in forms and contextualized waivers to gather information, even in areas with poor internet connectivity.

Use across multiple channels

Whether email, social media, or on-site activations, Limelight ensures your brand message is consistent and reaches your audience wherever they are.

Capture first-party data

Gather first-party information quickly and easily during your events. Whether through kiosks, mobile apps, or digital forms, Limelight’s data capture tools ensure you effortlessly collect accurate and valuable data.

Prioritize interested leads 

Limelight allows you to set up lead scoring criteria to focus high-quality leads based on their interactions. This helps your team focus their efforts on the most promising opportunities.

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Maximize your event ROI

Gain actionable insights to help optimize your strategies and maximize your ROI.

Analyze performance in real-time 

Access all your campaign data in one place with a real-time analytics dashboard. Track key metrics like engagement, conversion rates, and ROI, giving you the power to make data-driven decisions on the spot.

Learn about customer behavior

Dive deeper into customer behavior with detailed analytics that reveal what’s working and where you can improve. Integrate with your CRM to get a holistic view of customer interactions.

Deliver meaningful insights across teams

Share insights with customizable reports highlighting the metrics that matter to your team and stakeholders. Whether it’s a high-level summary or an in-depth analysis, build reports to suit your needs.

Integrate with business critical tools

Ensure your marketing data is used to its fullest potential by integrating it with your CRM. 

Sync data with your CRM

Limelight integrates seamlessly with your existing CRM systems, ensuring that all captured data is automatically synced and updated.

Automate personalized touchpoints 

Connect with your marketing automation tools to streamline follow-up activities. Automate personalized email campaigns, segment leads, and communicate with leads after each event.

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Robust data privacy compliance and reliability 

Our platform prioritizes data privacy and compliance, adhering to regulations like GDPR and CCPA, to keep your customer information secure.

What customers have to say about Limelight

"Using the platform, we were able to accurately measure results and compare against previous years’ activations. Most importantly, we saw a substantial increase in sales leads from key events.” 

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Marianne MacNeil

Event Marketing Manager, BMW

“The peace of mind of not having to rely on the Wi-Fi, stress about our website being overloaded or things like typos has made our activations more efficient. The overall process has been much smoother with Limelight. It's been a great improvement.”

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Amber Kennedy

Head of Customer Experience, HCB Yachts

“The Infiniti team noticed an improvement with our data collection process at CIAS as a result of our partnership with Limelight. Qualified leads were efficiently expedited to our retailers which contributed to a notable increase in year-over-year sales results.”

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Scott Macwilliam

Dealer Operations Manager, Infiniti

The features that power Limelight

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Microsites

Create tailored microsites that enhance brand engagement and provide a dedicated space for your event content.

lead capture

Lead capture

Efficiently collect and manage potential customer information to fuel your sales pipeline.

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Web forms

Simplify data collection with customizable web forms that integrate seamlessly with your marketing efforts.

Data field customization

Data field customization

Capture the exact data you need with fully customizable fields that align with your business goals.

Data inputs

Data inputs

Ensure accurate and comprehensive data collection with a variety of input methods.

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Email segmentation

Target your messages more effectively by segmenting your audience based on specific criteria.

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Email automation

Automate communication to engage your audience at the perfect moment, driving higher conversion rates.

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Digital waivers

Streamline the check-in process and ensure compliance with easy-to-use digital waivers.

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License scan

Quickly and accurately capture attendee information with license scanning capabilities.

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Business card scanning

Convert physical business cards into digital leads instantly, ensuring no opportunity is missed.

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Waitlists

Manage event capacity smoothly by automating waitlist management, ensuring no seats go unfilled.

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Ticketing

Simplify event access and management with integrated ticketing solutions.

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QR codes

Enhance the attendee experience with easy access to event information and check-in through QR codes.

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Event payment

Facilitate seamless transactions with integrated payment solutions that support various payment methods.

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Shopping cart and inventory

Manage event merchandise and inventory efficiently with a built-in shopping cart and inventory system.

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Gamification

Increase engagement and attendee participation with interactive, game-like experiences.

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Photo capture

Capture memorable moments with built-in photo capture capabilities, enhancing the attendee experience.

analytics and reporting

Analytics and reporting

Gain deep insights into your event’s performance with comprehensive analytics tools.

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Data visualization

Easily interpret your event data with clear, actionable visualizations.

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Custom report creation

Generate detailed, customized reports that provide the insights your business needs.

Frequently Asked Questions

Have a question? We're here to help!

What is experiential marketing?

Experiential marketing is a marketing strategy that focuses on creating unique and memorable experiences for customers. Instead of digital methods, experiential marketing aims to engage consumers through interactive events, pop-up shops, workshops, and other immersive activities.

Why use an experiential marketing platform?

​​Experiential marketing software provides a seamless solution for managing and executing activations in a measurable way. In one central platform, marketing teams can plan event registration, capture first-party lead data, communicate with attendees and report on high-level success metrics and goals.

Who is Limelight for?

Limelight is suitable for marketing teams and agency partners supporting client projects across several industries, such as automotive, food and beverages and financial services.

Why use Limelight vs. paper forms?

Limelight provides more flexibility and is much more dynamic than paper forms. Our solution automates lead capture at events. This results in faster data entry, reduced errors, improved data quality, and streamlined workflows, ultimately enhancing lead qualification and overall event ROI.

Is Limelight a CRM?

No, Limelight Platform is not a CRM. Limelight specializes in experiential marketing and helps marketing teams plan, execute, and measure the impact of live events and activations. However, the solution works best when integrated with a CRM to sync lead data and analytics.

Does Limelight integrate with other software?

Yes, Limelight integrates over 100 tools and counting, including CRMs, marketing automation, email providers and more.