A Single Software Platform for All Your Auto Shows

Do more than track key metrics. Get a single line of sight into how all auto shows perform over time.

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All Digital Assets & Data In One Platform

Orchestrate a consistent experience for all auto shows across your brand. Capture and consolidate data in one secure platform. Replace expensive custom developments with seamless digital assets, and redundant workflows with automation. All this, plus complete visibility into how each event performs against your other live marketing initiatives.

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Accurately measure and improve results

Capture data for every interaction, and use it to boost engagement with personalized follow-ups across tiers. Instantly qualify leads, securely sync to your CRM, and transfer hot leads to dealers within seconds—allowing you see results faster.

Technology that makes this possible:
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Provide a seamless consumer experience across touchpoints

Build and integrate registrations, interactive wheel stands, brand ambassador and product specialist apps, license capture, waiver signing, email lifecycle automation and more.

Technology that makes this possible:

Accelerate auto show performance

Plan

Use data to understand the current state of your auto show marketing efforts, what is or isn't working, and make confident decisions on how to allocate future or existing resources.

Build

Build connected and personalized experiences at scale for any auto show. Make digital assets faster and more effectively, and for less. Connect web, mobile, onsite, email and more to your omnichannel strategy to drive more leads and sales.

Personalize

Connect with consumers before, during and after any auto show using timely and relevant emails. Use personalization to tailor messaging based on interest in a particular model, financing option, etc.

Measure

Data from all activations flows into one platform and your CRM. This gives you one line of sight for all experiential campaigns, allowing you to assess and benchmark the effectiveness of every auto show over a period of time.

Don't take our word for it, here's what our customers have to say

“Using the platform, we were able to accurately measure results and compare against previous years’ activations. Most importantly, we saw a substantial increase in sales leads from key events.”

Marianne MacNeil, Event Marketing Manager, BMW

From test drives to trade shows, Limelight has you covered

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A Few Happy Customers

BMW Chooses A Single Software Platform To Deliver The Ultimate Consumer Experience

With experiences happening all over the country, spread between multiple agencies, four different regions, several brands, and hundreds of dealerships, BMW was looking for a way to take back control.

Wildfire Agency Uses A Single Software

Wildfire can throw great parties and plan unforgettable experiences, but the experiential marketing agency lacked a way to deliver quantifiable data and results outside of vanity metrics.