One Experience Partner for All Your Auto Shows

OEMs who use Limelight's technology and team experience dramatically better results. 

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All Digital Assets & Data On One Platform

Orchestrate a consistent experience for all auto shows across your brand. Capture and consolidate data on one secure platform. Replace expensive custom developments with seamless digital assets, and redundant workflows with automation. All this, plus complete visibility into how each event performs against your other live marketing initiatives.

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Accurately measure and improve results

Capture data for every interaction, and use it to boost engagement with personalized follow-ups across tiers. Instantly qualify leads, securely sync to your CRM, and transfer hot leads to dealers within seconds—allowing you see results faster.

How we make it happen:
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Provide a seamless consumer experience 

Our solutions team has decades of experience building complex registration workflows, interactive wheel stands, brand ambassador and product specialist apps, license capture, waiver signing, email lifecycle automation and more.

How we make it happen:

Accelerate auto show performance

Plan

Use data to understand the current state of your auto show marketing efforts, what is or isn't working, and make confident decisions on how to allocate future or existing resources.

Build

Our solutions team will build digital assets, emails and anything else you need for your auto shows. We'll link these assets back to your CRM, so you can deliver a personalized and relevant experience across channels. 

Personalize

The Limelight team will help you connect with consumers before, during and after any auto show using timely and relevant emails. Leverage personalization to tailor messaging based on interest in a particular model, financing option, etc.

Measure

Data from all activations flows securely back to Limelight. This gives you one line of sight, allowing you or your marketing partners to assess and benchmark the effectiveness of every auto show over a period of time.

Don't take our word for it, here's what our customers have to say

“Using the platform, we were able to accurately measure results and compare against previous years’ activations. Most importantly, we saw a substantial increase in sales leads from key events.”

Marianne MacNeil, Event Marketing Manager, BMW

From test drives to trade shows, Limelight has you covered

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A Few Happy Customers

BMW Chooses A Single Software Platform To Deliver The Ultimate Consumer Experience

With experiences happening all over the country, spread between multiple agencies, four different regions, several brands, and hundreds of dealerships, BMW was looking for a way to take back control.

Wildfire Agency Uses A Single Software

Wildfire can throw great parties and plan unforgettable experiences, but the experiential marketing agency lacked a way to deliver quantifiable data and results outside of vanity metrics.

MLSE & KIA Deliver 3X More Leads Across Sponsorship Activations

MLSE & KIA were able to centralize data, deliver consistent personalization and 220% day-over-day lead increase across sponsorship activations with Limelight. Read their story.