One Platform to Build and Grow Your Audience

Collect data, organize it and use it to fuel conversations from coast to coast.

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Achieve Deeper Brand Engagement

Every ounce unaccounted for is a missed conversation. Using in-store digital contests and surveys, you finally have the ability to know who your loyal fans are and how to engage them further. Do this while seamlessly integrating digital and physical assets on one platform.

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One platform for every sampling event

Build digital assets faster and for less cost. Instantly deliver promotional offers that be used by consumers to drive purchases & nurture relationships and sales. Track performance and know where to optimize.

Technology that makes this possible:
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More insights, smarter engagement

Actionable consumer insights flow back to one system for every activation. Use these to personalize, automate and trigger communications based on fan behaviour. Get a deeper understanding of your consumer and how to drive sales.

Technology that makes this possible:

Keep fans coming back for another round

Plan

Plan every sampling event alongside agencies and partners. Define roles and user permissions, analyze results of previous campaigns, decide what's needed for the next campaign, and work together to import and create the required assets.

Build

Easily build and launch any customized activation asset—micro-sites, landing pages and native apps—to drive brand awareness, engagement, and sales.

Personalize

Connect with consumers before, during and after any sampling event using timely and relevant emails. Use personalization to tailor messaging based on interest in a product, brand or on who the consumer is.

Measure

A dashboard delivers insight so you can can assess and benchmark the effectiveness of every sampling campaign.

Don't take our word for it, here's what our customers have to say

“Using the platform, we were able to accurately measure results and compare against previous years’ activations. Most importantly, we saw a substantial increase in sales leads from key events.”

Marianne MacNeil, Event Marketing Manager, BMW

From test drives to trade shows, Limelight has you covered

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A Few Happy Customers

BMW Chooses A Single Software Platform To Deliver The Ultimate Consumer Experience

With experiences happening all over the country, spread between multiple agencies, four different regions, several brands, and hundreds of dealerships, BMW was looking for a way to take back control.

Wildfire Agency Uses A Single Software

Wildfire can throw great parties and plan unforgettable experiences, but the experiential marketing agency lacked a way to deliver quantifiable data and results outside of vanity metrics.