- The Platform
Consolidate custom developments, and connect digital assets and personalize communications across departments, partners and agencies. Capture KPIs as your activation unfolds, improve evaluation, and build a sustainable strategy.
Plan your sponsorship campaigns alongside agencies and partners. Define roles and user permissions, analyze results of previous campaigns, decide what's needed for the next campaign, and work together to import and create the required assets.
Build sponsorship activations that look custom without the price tag and lead time. Registration and check-in websites, brand ambassador and kiosk native apps, contests and surveys, personalized emails and offers—and so much more. Everything is on brand, integrated, and the consumer experience is seamless.
Trigger personalized communications using any of the data you collect across all sponsorship activations. These emails can contain social sharing links, brochures and other information, targeted offers, and more.
Gain a single line of sight when data from all experiential marketing activations flow into Limelight’s analytics engine. To track experiential marketing performance against your other marketing channels, integrate Limelight with your CRM.