Capture Meaningful Data And Grow Engagement At Every Sponsorship

With Limelight, you can get visibility into how your sponsorships are performing, and streamline your efforts at scale.


Improved Analytics and Measurement to Quantify ROI

If you don't have visibility into what's working, how can you optimize sponsorship activations that matter to the consumer? And more importantly, how can you justify your investment? With advanced data capture, marketing analytics and reporting tools, Limelight is the software you've been looking for to help optimize your investment and activation strategy.


One cloud for all your sponsorship needs

Consolidate custom developments, and connect digital assets and personalize communications across departments, partners and agencies. Capture KPIs as your activation unfolds, improve evaluation, and build a sustainable strategy.

Technology that makes this possible:

Don't wait for data

See how your sponsorship is doing real-time. Uncover opportunities to drives sales and capture leads by qualifying attendees based on their behaviour.

Technology that makes this possible:

Re-engineer your sponsorship ROI process


Plan your sponsorship campaigns alongside agencies and partners. Define roles and user permissions, analyze results of previous campaigns, decide what's needed for the next campaign, and work together to import and create the required assets.


Build sponsorship activations that look custom without the price tag and lead time. Registration and check-in websites, brand ambassador and kiosk native apps, contests and surveys, personalized emails and offers—and so much more. Everything is on brand, integrated, and the consumer experience is seamless.


Trigger personalized communications using any of the data you collect across all sponsorship activations. These emails can contain social sharing links, brochures and other information, targeted offers, and more.


Gain a single line of sight when data from all experiential marketing activations flow into Limelight’s analytics engine. To track experiential marketing performance against your other marketing channels, integrate Limelight with your CRM.

Don't take our word for it, here's what our customers have to say

The INFINITI team noticed an improvement with our data collection process at CIAS as a result of our partnership with Limelight. Qualified leads were efficiently expedited to our retailers which contributed to a notable increase in YOY sales results.

Scott MacWilliam, Assistant GM, INFINITI

From test drives to trade shows, Limelight has you covered

A Few Happy Customers

BMW Chooses A Single Software Platform To Deliver The Ultimate Consumer Experience

With experiences happening all over the country, spread between multiple agencies, four different regions, several brands, and hundreds of dealerships, BMW was looking for a way to take back control.

Wildfire Agency Uses A Single Software

Wildfire can throw great parties and plan unforgettable experiences, but the experiential marketing agency lacked a way to deliver quantifiable data and results outside of vanity metrics.

MLSE & KIA Deliver 3X More Leads Across Sponsorship Activations

MLSE & KIA were able to centralize data, deliver consistent personalization and 220% day-over-day lead increase across sponsorship activations with Limelight. Read their story.