Your Trusted Test Drive Partner

Use real-time data to increase the number of leads, hand-raisers and sales from every test drive.


Maximize Data Capture At Every Turn

With limited data, it's difficult to get to know your consumers and improve your brand's test drives. Limelight helps you maximize every interaction, which you can use to fuel personalized communications, complete a 360 degree view of your consumers, and benchmark and improve the performance of every auto marketing campaign.


Every test drive element, one partner

All digital assets, data and analytics in one place, from digital waiver, signature and license capture to check-in apps, automation and more. 

How we make it happen:

Speed up sales

Use data to get more interactions, engagements and leads. Personalization and full email lifecycle automation help create a seamless consumer experience and drive sales, and analytics help you prove it.

How we make it happen:

Significantly improve engagement and sales


Read the data to understand the current state of your test drive efforts, what is or isn't working, and make confident decisions on how to allocate future or existing resources.


Our solutions team will build digital assets, emails and anything else you need for your test drives. We'll link these assets back to your CRM, so you can deliver a personalized and relevant experience across channels. 


The Limelight team will help you connect with consumers before, during and after any test drive using timely and relevant emails. Leverage personalization to tailor messaging based on interest in a particular model, financing options, and so on.


Data from all activations flows securely back to Limelight. This gives you one line of sight, allowing you or your marketing partners to assess and benchmark the effectiveness of every test drive over a period of time.

Don't take our word for it, here's what our customers have to say

“Using the platform, we were able to accurately measure results and compare against previous years’ activations. Most importantly, we saw a substantial increase in sales leads from key events.”

Marianne MacNeil, Event Marketing Manager, BMW

From test drives to trade shows, Limelight has you covered

A Few Happy Customers

BMW Chooses A Single Software Platform To Deliver The Ultimate Consumer Experience

With experiences happening all over the country, spread between multiple agencies, four different regions, several brands, and hundreds of dealerships, BMW was looking for a way to take back control.

Wildfire Agency Uses A Single Software

Wildfire can throw great parties and plan unforgettable experiences, but the experiential marketing agency lacked a way to deliver quantifiable data and results outside of vanity metrics.

MLSE & KIA Deliver 3X More Leads Across Sponsorship Activations

MLSE & KIA were able to centralize data, deliver consistent personalization and 220% day-over-day lead increase across sponsorship activations with Limelight. Read their story.