One Cloud, Unlimited Test Drives

Use real-time data to increase the number of leads, hand-raisers and sales from every test drive.


Maximize Data Capture At Every Turn

With limited data, it's difficult to get to know your consumers and improve your brand's test drives. Limelight helps you maximize every interaction, which you can use to fuel personalized communications, complete a 360 degree view of your consumers, and benchmark and improve the performance of every auto marketing campaign.


Every test drive element, one cloud

All campaign assets, consumer data and analytics you need to efficiently manage auto shows at scale in one place, from digital waiver, signature and license capture to check-in apps, automation and more.

Technology that makes this possible:

Speed up sales

Use data to get more interactions, engagements and leads. Personalization and full email lifecycle automation help create a seamless consumer experience and drive sales, and analytics help you prove it.

Technology that makes this possible:

Significantly improve engagement and sales


Use data to understand the current state of your test drive efforts, what is or isn't working, and make confident decisions on how to allocate future or existing resources.


Build connected and personalized experiences at scale for any test drive. Make digital assets faster and more effectively, and for less. Connect web, mobile, onsite, email and more to your omnichannel strategy to drive more leads and sales.


Connect with consumers before, during and after any test drive using timely and relevant emails. Use personalization to tailor messaging based on interest in a particular model, financing option, etc.


Data from all activations flows into one cloud and your CRM. This gives you one line of sight for all experiential campaigns, allowing you to assess and benchmark the effectiveness of every test drive over a period of time.

Don't take our word for it, here's what our customers have to say

“Using the platform, we were able to accurately measure results and compare against previous years’ activations. Most importantly, we saw a substantial increase in sales leads from key events.”

Marianne MacNeil, Event Marketing Manager, BMW

From test drives to trade shows, Limelight has you covered

A Few Happy Customers

BMW Chooses A Single Software Platform To Deliver The Ultimate Consumer Experience

With experiences happening all over the country, spread between multiple agencies, four different regions, several brands, and hundreds of dealerships, BMW was looking for a way to take back control.

Wildfire Agency Uses A Single Software

Wildfire can throw great parties and plan unforgettable experiences, but the experiential marketing agency lacked a way to deliver quantifiable data and results outside of vanity metrics.

MLSE & KIA Deliver 3X More Leads Across Sponsorship Activations

MLSE & KIA were able to centralize data, deliver consistent personalization and 220% day-over-day lead increase across sponsorship activations with Limelight. Read their story.