Run Trade Shows That Impact Business

Easily create integrated and measurable on-brand trade show campaigns that drive registrations and ultimately sales.


Where Your Trade Show Marketing Comes Together.

Look like an event marketing pro, and prove it. With Limelight, you or your agency can manage all trade show elements under one roof. Onsite checkins to digital displays, automation to integrations—it's all here. Plan your trade shows, build digital assets that look premium and measure performance in real-time.


Your one-stop-shop for trade show software

Work alongside agencies and partners to build digital assets, trigger personalized communication, and track trade shows against other experiential campaigns.

Technology that makes this possible:

Leverage data to convert attendees

Get better results by using personalization and automation to increase the number of meaningful touchpoints and give attendees an exceptional trade show experience.

Technology that makes this possible:

Execute trade shows smarter


Plan your trade shows alongside agencies and partners. Define roles and user permissions, analyze results of previous campaigns, decide what's needed for the next campaign, and work together to import and create the required assets.


Easily build and launch any customized activation assets you need—micro-sites, landing pages and native apps—to drive engagement, qualified leads, and sales.


Connect with consumers before, during and after any trade show using timely and relevant emails. Use personalization to tailor messaging based on interest in a particular product, solution, etc.


Gain a single line of sight when data from all trade shows flow into Limelight’s analytics engine. To track trade show performance against your other marketing channels, integrate Limelight with your CRM.

Our customers have used Limelight
to turn live marketing way up.

“Using the platform, we were able to accurately measure results and compare against previous years’ activations. Most importantly, we saw a substantial increase in sales leads from key events.”

Marianne MacNeil, Event Marketing Manager, BMW

From test drives to trade shows, Limelight has you covered

A Few Happy Customers

BMW Chooses A Single Software To Deliver The Ultimate Consumer Experience

With experiences happening all over the country, spread between multiple agencies, four different regions, several brands, and hundreds of dealerships, BMW was looking for a way to take back control.

Wildfire Agency Uses A Single Software

Wildfire can throw great parties and plan unforgettable experiences, but the experiential marketing agency lacked a way to deliver quantifiable data and results outside of vanity metrics.

MLSE & KIA Deliver 3X More Leads Across Sponsorship Activations

MLSE & KIA were able to centralize data, deliver consistent personalization and 220% day-over-day lead increase across sponsorship activations with Limelight. Read their story.